Audience

Artists and art galleries

About Primer

Primer is an art database and client relationship manager (CRM) designed for galleries, artists and art collections to easily store and access artwork, contacts, transactions, and exhibitions.

What makes Primer’s inventory particularly special? It provides a clear history of the work including anyone who has interacted with or even just reacted to the work. Seeing who did or almost did buy an artwork may suggest what to offer in the future.

The Contacts section is more than just a Rolodex. It is a valuable bank of clients and potential clients waiting to become your next sale. The most successful dealers and artists are proactive. They expand their clients’ horizons and surprise them by predicting their next favorite artist or artwork. Highly effective professionals use Primer’s layouts, tools, and searches to leverage contact data into actionable insights for better business gains.

Successfully conduct previews, offers, sales, consignments, and more.

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Pricing

Starting Price:
$45 per month for artists
Pricing Details:
$195 per month for galleries

Integrations

No integrations listed.

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Primer Archives
Founded: 2009
United States
www.primerarchives.com

Videos and Screen Captures

Primer Screenshot 1
Primer Screenshot 1
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Product Details

Platforms Supported
Cloud
iPhone
iPad
Training
Documentation
Live Online
In Person
Support
Phone Support
Online

Primer Frequently Asked Questions

Q: What kinds of users and organization types does Primer work with?
Q: What languages does Primer support in their product?
Q: What kind of support options does Primer offer?
Q: Does Primer have a mobile app?
Q: What type of training does Primer provide?
Q: How much does Primer cost?

Primer Product Features

Art Gallery

Accounting
Billing & Invoicing
Commission Management
Consignments
Contact Management
Inventory Management
Pricing Management
Marketing Management
Online Gallery
Point of Sale (POS)
eCommerce

Primer Verified User Reviews

Write a Review
  • Chelsea S.
    Director
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Best fine art software with amazing customer service"

    Posted 2020-05-23

    Pros: Primer understands the art world and what I need to do to sell more artwork. So easy to make my documents and online viewing rooms look how I want them too. Customer support is incredible, so friendly and knowledgeable. I was very frustrated with the old programs I used, which were clunky and required lots of "work arounds." Grateful to have Primer.

    Cons: It takes a couple days to learn how to use the software but they offer personal training sessions and a great help desk. The learning curve seemed very normal for an excellent program like this.

    Overall: Wonderful experience with Primer! Couldn't recommend more highly. The Primer team helped me learn to use their sales tools and are so easy to contact. Super happy with my documents and love online viewing rooms.

    Read More...
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