使用第三方应用分析工具衡量应用转化情况

Bulk set up conversions using your Google Analytics property

1. If you selected a Google Analytics account in the previous step, you will also find an option to Bulk create conversions from your existing Google Analytics property at the bottom of the page.
2. Select Select property and choose from one of your properties if more than one is linked.
3. Check the box next to an existing event that you want to use as a conversion in your Google Ads account.
4. After you select an event, ensure to assign which category to assign it to from the drop down.
   • The category should be the most closely related to the user action you are measuring. If you don’t find exactly what you're looking for, choose the next best category to sort your conversion.
5. If you find the events you're looking for, select Select events.
6. If you don’t find the event you want to use, you can select + Create event to define a new one.
7. You can Name your event or leave the default event name.
8. Then select Create without code or Create with code:
   1. To Create without code:
      1. Select the data stream you want to use for this new event from the drop down.
      2. Choose the trigger for your event (for example, do you want to define the event anytime a user lands on a specific page or when they complete a form submission).
      3. Add the URL that you want to use to measure when a user lands on that page or completes a form submission.
   2. To Create with code:
      1. You will be given a code snippet in the Summary and next steps to add to your website or app.
      2. This method works well if you want to track a specific button click instead of a URL.
   3. Select Save event.
9. Select Select events.

Create conversions using your Google Analytics events

Method 1: Select from existing events

1. View a list of events available for use as conversions in Google Ads.
2. Check the box for the event(s) you can use as conversions for this category.
3. Select Select events.
4. Select Save and continue to create the conversion.

Method 2: Create a new conversion event with a URL

1. Select + Create event at the top of the table.
2. You can name your event or leave the default event name.
3. Select Create without code or Create with code:
   1. To Create without code:
      1. Select the data stream you want to use for this new event from the drop down.
      2. Choose the trigger for your event (for example, do you want to define the event anytime a user lands on a specific page or when they complete a form submission).
      3. Add the URL that you want to use to measure when a user lands on that page or completes a form submission.
   2. Select Save event.
   3. Select Select events.
4. Select Save and continue to create the conversion.

Method 3: Create a new conversion event with code

1. Select + Create event at the top of the table.
2. You can Name your event or leave the default event name.
3. Select Create without code or Create with code.
   1. To Create with code:
      • You'll be given a code snippet in the Summary and next steps to add to your website or app.
      • This method works well if you want to track a specific button click instead of a URL.
   2. Select Save event.
4. Select Select events.
5. Select Save and continue to create the conversion.

Create conversions using your third-party app analytics provider

1. Select + Conversion actions.
2. Select your third-party app analytics provider from the app data sources added in Step 1.
3. Check the box on all events you want to use to create conversions.
4. Select Done.
5. Select Save and continue.