The cards appear to specifically be for TikTok Shop, not a specific brand or the user's overall account balance, where they could spend it on things like livestream gifts. That puts them in the realm of cards to other ecommerce platforms like Amazon or eBay, and makes them an admittedly appealing gift for hard-to-please recipients, and a catch-all for digital-savvy kids who usually get Robux cards in their stockings.
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