Data and analysis

To truly understand the impact of your online ads and whether a campaign has been successful, you need to look at the data. Without insight into your metrics, you won’t know what’s working, what could be improved, or where you’re missing out on opportunities. At Tunity, we always start with the data—it’s no coincidence that two of our core values are “data-driven” and “results-oriented.” We analyze performance, identify trends, and use those insights to continuously improve campaigns.

When is a campaign considered successful?

Set your goals

Whether a campaign is successful depends on clear goals and measurable KPIs. Do you want more traffic? More sales? More leads? Each goal requires its own analysis.

We evaluate campaigns based on the right KPIs, such as:

  • Click-through rate (CTR)
  • Conversion rate
  • Cost per lead (CPL)
  • Cost per click (CPC)
  • Return on ad spend (ROAS)
  • Total revenue generated

Because we work with companies across a wide range of industries, we can assess what constitutes realistic results. Benchmarks and market insights help us place each campaign in the right context, while always keeping the focus on your goals.

At-a-glance overview

A custom dashboard

We translate all that data into a dashboard where you can track all real-time results. We customize this dashboard to include the right metrics for your campaigns, all in one place. That way, you always know exactly what your marketing is delivering, down to the last euro.

Go for eye-catching campaigns

Data is knowledge

At Tunity, data is always at the heart of everything we do, in every campaign. We don’t just create custom dashboards—we also send out monthly reports. This way, you’re always up to date on what we’re doing and the results we’re achieving. We combine strategic insight with technical expertise and translate numbers into clear insights that you can actually use!

Learn more about our marketing services

How can we help you?