Boutique Hotel News reposted this
Thank you Eloise Hanson and Boutique Hotel News , for a thoughtful conversation in today’s webinar, with Kevin Wash of VOS Consultants joining as one of the speakers. As you rightly highlighted, there is still a great deal of work ahead for the Branded Residences sector, particularly in understanding how the category is evolving, what today’s buyers genuinely value, and how the original service-led concept should continue to shape its future. For us, One thought feels particularly important: Branded Residences deserve a more thoughtful reading of the original concept. They were not conceived simply to place a prestigious name on a residential development, but to bring service, standards and a genuine hospitality experience into private living. That deserves to be understood, communicated and protected more carefully, both in the way the product is presented to buyers and in the way the category is positioned in the market. Because ultimately, the value of a Branded Residence should be found not only in the brand attached to it, but in what that brand makes possible for the life of the resident. #BrandedResidences #SalesExcellence #CommercialArchitecture
Who is buying Branded Residences now, and what do they actually want? The branded residences buyer is evolving, and understanding that evolution is becoming increasingly important for developers, brands and commercial teams. On 21 September, Kevin Wash, Co-Founder of VOS Consultants , will join an industry webinar exploring the latest trends in branded residence demand and buyer behaviour. From changing motivations and expectations to the factors influencing purchasing decisions, the conversation will look beyond the headline growth of the sector to ask a more useful question: Are we still designing and selling branded residences for the buyer of yesterday? Kevin will bring a commercial perspective shaped by years of working across hospitality, branded residences and luxury developments, and by looking closely at what happens between market demand, product positioning and the actual sales journey. A conversation worth joining for anyone building, advising, marketing or selling in this increasingly sophisticated category. 21 September, 14:00 BST | Webinar | Boutique Hotel News Global trends in branded residence demand and buyer behaviour → Join the conversation → [Register for the Webinar] https://lnkd.in/eGGp439Z #BrandedResidences #LuxuryRealEstate #Hospitality #BuyerBehaviour #VOSConsultants