Press & Brand Assets

Hi! We’re WPForms.

Announcements

View All Announcements
Introducing WPForms QR Code: Send Every Scan Straight to Your Form

Introducing WPForms QR Code: Send Every Scan Straight to Your Form

More than half of the world's internet users scan a QR code every month. On restaurant tables, checkout counters, product packaging, conference badges, the back of a business card. And almost every one of those codes works in one direction. It hands people something to read, like a menu or a homepage, and takes nothing back. So they look, then put the phone away. No name or email ever reaches you. WPForms points the scan the other way. Now it opens your form instead.

Continue Reading
Meet the New WPForms Ranking Field – Find Out What Your Audience Wants Most!

Meet the New WPForms Ranking Field – Find Out What Your Audience Wants Most!

Here's an uncomfortable truth about survey forms. You ask your audience to rate five ideas from 1 to 5. You collect hundreds of responses. You sit down to analyze the data and… everything scores between 3.8 and 4.2. Now what? You still don't know which idea to work on next. You still can’t figure out what your customers actually care about most. Rating questions let people sit on the fence, and when everything can score a 4, you're leaving real insights on the table. What you need is a question where something has to win. That’s why today, I'm excited to announce something that will completely change how you collect preference data.

Continue Reading

About Us

Hello and Welcome to WPForms, the most beginner friendly drag and drop WordPress forms plugin. At WPForms, we build software that helps you create beautiful responsive online forms for your website in minutes.

Learn More About Us
WPForms Team 2023

Press & Brand Assets

Thank you for your interest in WPForms! We’re happy to share some of our brand assets for media use. Feel free to download these once you’ve gone through our guidelines. You can download individual assets such as the WPForms logo and mascot here, or download our Press Kit for more.

Download Press Kit

Spelling

WPForms® is one word. Capitalize the W, P, and F.

WPForms

Correct

WPforms

Incorrect

Wpforms

Incorrect

WP Forms

Incorrect

Mascot

Sullie the bear is our official mascot and a vital part of the WPForms brand. Sullie icons come in three versions: Standard, Full Body, and Outlined.

Standard Sullie

Standard Sullie

  Download
Full Body Sullie

Full Body Sullie

  Download
Outlined Sullie

Outlined Sullie

  Download

Brand Colors

These are our brand colors. Copy the HEX codes below.

#E27730

#056AAB

#0399ED

#444444

#777777

Screenshots + GIFs

We’ve provided access to some complementary screenshots and gifs that illustrate the WPForms plugin in action. Here are a few to get you started if you’re looking for current WPFoms screenshots.

Form Templates

Drag & Drop Form Builder

General Settings

Survey Results Dashboard

Survey Results Dashboard

Conversational Forms (GIF)

Conversational Forms (GIF)

Please Don’t:

  • Display these in a way that implies a relationship, affiliation or endorsement by WPForms of your product, service or business.
  • Use these graphics as part of your own product or service’s name.
  • Alter these graphics in any way or combine them with other graphics without written consent from WPForms.
🔔 Subscribe to get our latest updates
📧 Subscribe to Emails

Email Subscription

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!
New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.