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Managerial Economics (MindTap Course List)
Purchase options and add-ons
- Print length352 pages
- LanguageEnglish
- PublisherCengage Learning
- Publication dateJanuary 1, 2015
- Dimensions7.5 x 0.5 x 9.5 inches
- ISBN-101305259335
- ISBN-13978-1305259331
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Editorial Reviews
About the Author
Dr. Brian T. McCann has taught courses in managerial economics, strategic management, decision making and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University, where he earned the Founder's Medal as the top graduate of his class, and he received his doctoral training in strategic management at Purdue University's Krannert School of Management. He currently serves as the David K. Wilson Professor of Strategic Management at Vanderbilt’s Owen Graduate School of Management. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared in journals such as Strategic Management Journal, Academy of Management Journal, Organization Science and Strategic Entrepreneurship Journal. His current research interests span strategic management and entrepreneurship.
Dr. Michael R. Ward teaches courses in managerial economics, economics of strategy, causal inference and digital business transformation. He has spent more than two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington (UTA). He is currently a professor of economics in the Business School at UTA and a Research Associate in digital economy at Zentrum für Europäische Wirtschaftsforschung (ZEW) in Mannheim, Germany. Prior to returning to academia, Dr. Ward served as an economist at the Federal Trade Commission. Dr. Ward's research focuses on the economics of information technology, especially competition and innovation in video games. He earned his undergraduate degree in mathematics and economics from UCLA and his Ph.D. in economics from the University of Chicago. His research has appeared in Review of Economics and Statistics, Journal of Law and Economics, Research Policy, Production and Operations Management and the Journal of Interactive Marketing.
Dr. Mike Shor is a professor of economics at the University of Connecticut, where he conducts research in behavioral economics and game theory. Dr. Shor has taught courses in managerial economics, game theory, industrial organization and pricing strategies at the undergraduate, MBA and Ph.D. levels. He received his BA in economics and foreign affairs from the University of Virginia and his Ph.D. in economics from Rutgers University. He also consults on antitrust issues, patents and pricing. Dr. Shor’s interdisciplinary research has appeared in journals such as Review of Economics and Statistics, Decision Analysis, MIS Quarterly, Marketing Science and Contemporary Accounting Research.
Product details
- Publisher : Cengage Learning
- Publication date : January 1, 2015
- Edition : 4th
- Language : English
- Print length : 352 pages
- ISBN-10 : 1305259335
- ISBN-13 : 978-1305259331
- Item Weight : 1.55 pounds
- Dimensions : 7.5 x 0.5 x 9.5 inches
- Best Sellers Rank: #1,780,793 in Books (See Top 100 in Books)
- #11,351 in Business Management (Books)
- #17,683 in Economics (Books)
- Customer Reviews:
About the authors

William C. and Margaret M. Oehmig Associate Professor of Entrepreneurship and Free Enterprise. Ph.D., Wisconsin 1983.
Professor Froeb has taught the core Managerial Economics class in Vanderbilt's MBA programs for 25 years. He has been named “Outstanding Professor” of the Executive MBA program, an honor that he shared with his colleague and mentor, David Scheffman. His former student and textbook coauthor Brian McCann, has since pushed him out of the running for any teaching awards. The Fifth edition of their textbook, Managerial Economics: A Problem Solving Approach, was published by Cengage in 2018.
Professor Froeb has spent his professional life going in and out of academia and the government. As a government enforcer, he is exposed to interesting problems, and then has time to work on them when he returns to academia.
Today his models are used by agencies around the world to enforce competition laws. Professor Froeb has just returned to Vanderbilt after serving as chief economist of the Antitrust Division of US Department of Justice. Previously he served as chief economist at the Federal Trade Commission, staff economist at Justice, and taught at Tulane University.
Along with colleagues at the Dept. of Justice, Professor Froeb has helped develop CompetitionToolBox.com, a suite of interactive web apps designed to teach lay people (attorneys and judges) how oligopoly models work. The models provide a transparent mapping from evidence to prediction, which not only gives them credibility, but also gives lay attorneys and judges who rely on them an intuitive feel for how they work.

Mike Shor is an Associate Professor of Economics at the University of Connecticut.
Mike studied economics and foreign affairs at the University of Virginia and received his PhD in economics from Rutgers University. Previously, he was an Assistant Professor at Vanderbilt's Owen Graduate School of Management, where he twice was named the best professor by the graduating MBA class. He has taught classes in economic theory, game theory, and pricing.

Discover more of the author’s books, see similar authors, read book recommendations and more.

Michael Ward is Professor of Economics at the University of Texas at Arlington and Research Associate at the Centre for European Economic Research (ZEW) in Mannheim, Germany.
Michael Ward studied mathematics and economics at the University of California, Los Angeles (UCLA) and earned his doctorate in economics from the University of Chicago. Previous positions include Staff Economist at the US Federal Trade Commission (FTC) and Assistant and Associate Professorships at the University of Illinois, Urbana Champaign. He has had past affiliate research positions with Instituto de Pesquisa Econômica Aplicada (IPEA) in Brazil, with the Institute for Government and Public Affairs (IGPA) at the University of Illinois, with the Consortium for Research on Telecommunications Policy (CRTP), and with ZEW. He is a coeditor of Contemporary Economic Policy and has been a guest editor of Information Economics and Policy.
Michael Ward has worked as a professional economist in government, academia, and the private sector. His research interests include competition and innovation policy in high technology industries, especially information and communication technologies (ICTs) and pharmaceuticals. His research has appeared in the Review of Economics and Statistics, Journal of Law and Economics, Research Policy, and Journal of Industrial Economics. He is a coauthor of the textbook Managerial Economics: A Problem Solving Approach.






