From the Preface

Launching and growing a new startup has always been a challenging endeavor. It requires most entrepreneurs and leaders to be open to trying new and innovative approaches to increase the odds of success—and that involves risk.

You can increase your chances for success by simply taking a rational and methodical approach to finding the best strategy for running the business. The Lean Startup movement has been one of the most successful systematic approaches to date. It has been widely adopted across the globe, changing the way startups are built and new products are launched.

The best growth teams in the world use the same approach to iterative learning by continuously running experiments for customer acquisition. They take the same logical approach to testing and tweaking their efforts to make the business grow as fast as possible.

Today, artificial intelligence, sensors, and digital platforms have created enormous opportunity for learning faster than ever before. Competing on the rate of learning will become the key difference between the startups that succeed and those that fail. Companies that embrace Lean AI will be able to test, learn, and iterate radically faster, raising the competitive bar for learning.

By taking the wisdom outlined by Eric Ries in The Lean Startup into the golden dawn of artificial intelligence, we can radically improve our chances of successful outcomes.

This book provides practical advice on how you can scale up growth significantly faster when your company combines a Lean, nimble team with the judicious use of artificial intelligence and automation. It provides a pragmatic road map for growth in the age of intelligent machines. It’s an essential, modern guide any business can use to better understand how to measure and manage marketing in the era of big data. I wrote this book based on my personal experience on what it takes to build and leverage an “intelligent machine” to turbocharge your business growth and outsmart your competitors.

Who This Book Is For

This book is for any business entrepreneur, leader, executive, or investor who wants the competitive edge to scale up their customer acquisition growth better, smarter & faster than the incumbents. Likewise, aspiring or experienced founders, CEOs, marketing executives, venture capitalists, and heads of growth & user acquisition, as well as key members on their teams, will benefit from reading it.