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From the Publisher
About the author
Alberto Ferrari and Marco Russo are the founders of sqlbi.com, where they regularly publish articles about Microsoft Power Pivot, Power BI, DAX, and SQL Server Analysis Services. Both Ferrari and Russo provide consultancy and mentoring on business intelligence (BI). They are also frequent speakers at major international conferences, including Microsoft Ignite, PASS Summit, and SQLBits.
Who is this for?
If you are a casual user of DAX, then this book is probably not the best choice for you. Many books provide a simple introduction to the tools that implement DAX and to the DAX language itself, starting from the ground up and reaching a basic level of DAX programming. We know this very well, because we wrote some of those books, too!
If, on the other hand, you are serious about DAX and you really want to understand every detail of this beautiful language, then this is your book. This might be your first book about DAX; in that case you should not expect to benefit from the most advanced topics too early. We suggest you read the book from cover to cover and then read the most complex parts again, once you have gained some experience; it is very likely that some concepts will become clearer at that point.
What can readers expect to learn?
When we decided it was time to update this book, we thought it would be an easy job: After all, not many things have changed in the DAX language, and the theoretical core of the book was still very good. We believed the focus would mainly be on updating the screenshots from Excel to Power BI, adding a few touch-ups here and there, and we would be done. How wrong we were!
We increased the number of examples for this edition, showing practical uses of the functionalities after teaching the theoretical foundation of DAX. We tried to use a simpler style, without compromising on precision. We fought with the editor to increase the page count, as this was needed to cover all the topics we wanted to share. Nevertheless, we did not change the leitmotif of the book: we assume no previous knowledge of DAX, even though this is not a book for the casual DAX developer. This is a book for people who really want to learn the language and gain a deep understanding of the power and complexity of DAX.
Yes, if you want to leverage the real power of DAX, you need to be prepared for a long journey with us, reading the book from cover to cover, and then reading it again, searching for the many details that—at first sight—are not obvious.
