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Come and visit us at our showroom in Parsons Green!

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Check out these collections.

New In - Our Newest Monogrammed Finds

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If it isn't monogrammed, is it even yours?

You design the monogram, we make it to order.

1. Shop

Browse our collection of own-brand goods, carefully designed and curated to ensure there is something lovely for everyone on your shopping list.

2. Design

Design a monogram for each purchase from our huge font style and thread colour range. Every font has a personality so our design tool is made for experimentation.

3. Creation

Our skilled team of textile artisans will bring your monogram design to life in our London studio. This is personalisation taken to another level.

Monogramming Transforms Standard to Style Statement

We’ve made the centuries-old tradition of monogramming modern with graphic design and stylish production.

Our Most Popular Collections

Browse our collections of own-brand designs

The Cocktail Edit

The Cocktail Edit

Monogrammed linen tissue box cover

The Dressing Table Edit

Fitness Edit - Initially London

The Fitness Edit

Everything But Embroidery

Everything But Embroidery

Products Designed To Work Well Together

Chic and practical sets for elevated gifting

Boat tote bag with monogram embroidery on a light blue background

Products Designed To Work Well Together

Chic and practical sets for elevated gifting

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Little Virginia Boat Bag

£40.00
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Weekend Warrior Notebooks

£18.50
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Little Virginia Boat Bag

£40.00
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Weekend Warrior Notebooks

£18.50

Why Shop With Initially London?

We're an independent, women-owned business with these values at the heart of everything we do.

Made to Order

Every order is produced with care and passion in our London studio by our talented team of textile designers and embroidery experts.

Developing Talent

We are proud to nurture and support the careers of the people who are part of our business, no matter what their role.

Experience & Knowledge

We've been in business for over 11 years. Our embroidery artisans are experienced professionals and there's very little we haven't monogrammed.

Minimal Footprint

Our studio is 100% renewably-powered, our packaging is minimal and recyclable, and our products are made from natural or recycled materials wherever possible.

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

Read the blog for a glimpse behind the scenes, lots of monogramming insights and monogramming inspiration from our founder, Jane.

Monogramming for Your Val/Gal/Palentine

Monogramming for Your Val/Gal/Palentine

Valentine’s Day has always been about romance, but in recent years it has become just as much about thoughtfulness, friendship, family and love it all its forms. The most meaningful...

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Monogrammed velvet wash bag made from teal blue cotton velvet

2026 Monogramming Trends

Where can I go for monogramming inspiration? It's that time of year, when the interiors and fashion industries offer inspiration to update your aesthetic with trends for the year ahead....

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