Botify

Every week I check how ChatGPT fetches and reads pages. This week I saw something different. ChatGPT is reading JavaScript much better than before. It looks like it now has two ways to get your pages: - The old one: ChatGPT-User. It fetches the page live, but it doesn’t execute JavaScript. Anything rendered client-side stays invisible. - The new one: cached pages from its own search index, crawled by OAI-SearchBot. These copies are, at least to some extent, JavaScript-rendered. I tested this on a JS-heavy product listing pages: - Live fetch: a search box. That’s it. - ChatGPT’s cached copy: full product grid, filters, prices, product counts. Same URL, two completely different pages. The log files support this too. OAI-SearchBot has been requesting JavaScript, CSS and API files on and off for a while. But it’s never been at this level. October was the highest month so far, and November is already ahead of it. ChatGPT-User, on the other hand, still barely touches anything beyond HTML. At the same time, ChatGPT-User is fetching a lot less, while OAI-SearchBot keeps growing its share. Looking at the timeline, this shift started showing up in late September. Since mid-October, OAI-SearchBot has clearly taken over from ChatGPT-User. And in the last couple of weeks, the JavaScript activity has accelerated. So overall, it looks like JavaScript rendering is coming to ChatGPT, through its own index and cache. That’s good news for content that was invisible to ChatGPT before. But keep in mind: - The cached copy can be days or weeks old - The live fetch and the cached copy can show two different versions of the same page - You don’t control which one ends up in the answer Check your log files. See whether OAI-SearchBot is hitting your JS, CSS and API endpoints, and compare it with what ChatGPT-User gets.

Did you hear the news? This week, OpenAI gave brands an early holiday gift: first-party ChatGPT data. 📊🎁 On November 10, OpenAI launched Businesses in ChatGPT in beta. Think Google Business Profile, Merchant Center, and Search Console rolled into one, for ChatGPT. Now, you're able to claim a verified profile, upload product feeds, build a branded Business Agent, and see how often ChatGPT cites your site. It’s a big step forward, and a welcome one! Even so, it doesn’t solve for everything: → You only get the most recent 28 days of data (& no exports) → You can’t see real prompts, read chats, or track competitor data / see your share of voice → A “mention” only counts when ChatGPT links to your site Our VP of Services, Jordan Long, breaks down how to claim your profile, what pitfalls you should watch out for, and how to bridge the gaps in your data to get a comprehensive view of your AI visibility. Read it here! → https://bit.ly/4eAYh0l

Did you know? There’s no better place to dig into AI search than over lunch! 🥪 Last week, we were honored to join the amazing Farzana Nasser and Chameleon Collective at the Women in AI Executive Lunch in New York. They gathered a truly impressive group of women leaders around a lunch table to explore how AI is changing the way shoppers discover, research, and buy. The afternoon went by way too fast, but the conversation was *so* good. Our own Alexandra Tu spoke about what it takes to become not only visible, but cited and recommended by AI in a way that’s focused on driving revenue.  Much gratitude to Farzana for hosting, and to every leader who joined us! ✨

📍Go do this now :) ChatGPT now has its own Business Profile. - You can claim your listing - Push product feeds - See 28 days of mentions and clicks - Build a branded agent. Claiming doesn't auto get you into answers, though. Your site still has to earn it.

Most of the conversations I’ve had with our customers lately revolve around how different Black Friday will look this year. For a lot of shoppers, the first time they see a product will be inside ChatGPT or Gemini, long before they make it to a retailer’s site. So when I was asked what e-commerce teams should fix before peak season, my most immediate thought was around product feeds. AI shopping tools need much more context than traditional search to surface a product. When an attribute is missing, the taxonomy is inconsistent, or a price is stale, AI skips the product or shows the wrong details. If either of these things happen in the middle of the holiday rush, brands lose the sale.  With just four weeks left before #BFCM2026, my advice is to audit your feeds now. Make sure every priority SKU has complete attributes, categories map cleanly, and pricing and availability update as fast as your promotions do. Thanks to Forbes Technology Council for including me! The full list of tips is worth a read: https://bit.ly/4A8wahc

AI search is moving fast. So are we. AI is now a core discovery channel. Brands need to know where they show up, make sure every AI agent can read their site, and get AI-ready product data to every channel. That’s what we’re building. Here’s what we shipped at Botify this October 👇 GEO and your AI Visibility 🛍️ Product citations: see which of your products ChatGPT cites, and where competitors show up instead 👁️ Competitor sets and citation benchmarking by business unit, category, or region 📆 Daily refresh and custom date ranges, so you can report on the periods your business runs on 🕶️ Understand your visibility in Muse and Meta AI: Meta AI’s crawler is now tracked and served fully rendered pages, alongside OpenAI, Google, and Anthropic Optimized Product Feeds 🛍️ More ways to send enriched product feeds seamlessly straight to your feed manager or PIM. And the best news: you can now explore all of this Botify data right from Claude. Find Botify MCP as a connector and a plugin in Claude’s directory. The full roundup is in the comments 👇

What will ChatGPT or Gemini tell shoppers about your products on Black Friday? Our co-founder and CEO Adrien Menard weighed in on Forbes Technology Council's guide to preparing e-commerce sites for peak holiday traffic with his top recommendation: audit your product feeds for AI shopping readiness. AI assistants need rich, accurate product data before they’ll recommend anything. Missing attributes, inconsistent taxonomy, and stale pricing lead them to skip products or surface the wrong details, just when shoppers are ready to buy. That’s the problem we built AgenticCatalog to solve, giving retailers the power to push their full, enriched catalog to AI platforms in real time. You can find Adrien’s advice alongside several other technology leaders here: https://bit.ly/4iGllfl

New Era Cap saw the opportunity in AI search and seized it, tracking and optimizing how their brand shows up across ChatGPT, Google AI Mode, and Perplexity. And it paid off: they grew organic revenue in the EU by +178% YoY and in the UK by +109% YoY, and impressively, grew non-branded clicks +46% (while clicks dropped 10% for the market!) Now that they've perfected their foundation, they're looking to tackle product feeds built for AI agents. 🛍️ Learn exactly how they got AI-ready in our success story together: https://bit.ly/4A7nkjJ We love telling this story — many thanks again to Sophie Biggerstaff, SEO & Analytics Manager at New Era Cap, for the amazing partnership! 🧢

An AI assistant might mention and link to your product line without ever naming your company. 😬 When you have more than one brand to track, that makes AI visibility harder to report on. We've enhanced AI Visibility to solve for this! Now, you can: 1️⃣ Merge brand name variants and roll sub-brands up to their parent 2️⃣ Benchmark each business line against its own competitor set 3️⃣ Compare Mention and Citation Share of Voice for every competitor 4️⃣ See where your products appear in ChatGPT shopping results 5️⃣ Report on any date range, with up to 12 months of history Want to see how it all works together? Read all about it →  https://bit.ly/48wlsVY

Proud to see Newsweek’s AI Impact newsletter name our amazing customer Parts Town its AI use case of the week! 🎉 While your customers see the full product page, many AI agents don’t. On a site with millions of URLs and lots of JavaScript, specs and details can be totally invisible to the systems that now help people decide what to buy. Parts Town CMO Linda Ramsey and her team took on the challenge directly, learning which pages Google and AI agents were actually reading, then giving bots that don’t see JavaScript a version they could read. Finally, they focused attention towards the pages that drive sales. The results so far: → Clicks to revenue-driving pages went up 31% YoY → OpenAI visits to prioritized pages went up 91% Best of all, they didn’t have to rebuild anything just for bots; their customers still got the experience they were used to. All the fixes were behind the scenes. That’s the lesson I’d share with any retail leader. You don’t need a massive AI overhaul to see results! Pick your most important product and make sure AI systems can read everything a shopper can. Thank you to Adam Mills for telling this story, and to AJ Ghergich and our team for being in Parts Town’s corner. Read the feature: https://bit.ly/47QGRZS See our full success story: https://bit.ly/4BBxP0g