They told the whole team after the LOI. Then the deal died. Betsy Kauffman tells Steve McGarry why she would keep the circle small—and brief only the leaders critical to the transition. Parading the full team past buyers can push people to ask whether they should stay or leave. Hear the full Exit conversation. Link in comments!
About us
Flippa is democratizing M&A for the creator and digital economy, building the world's first AI-powered platform dedicated to serving the 99% of businesses traditional M&A ignores. We're creating exit opportunities and generational wealth for every digital entrepreneur—from AI tool creators and YouTube channel owners to SaaS founders and eCommerce pioneers. While traditional M&A serves only 8-9 figure deals, Flippa empowers millions of digital creators and entrepreneurs with Goldman Sachs-level M&A capabilities, making sophisticated exit infrastructure accessible to businesses from $10K to $10M. With our AI-driven platform, we're not just building a marketplace—we're transforming entrepreneurial dreams into generational wealth for the 99%. If you've built it digitally, you can exit it on Flippa. Because every creator deserves their moment. Our team is truly global with valuation consultants and expert brokers operating in London, Austin, Melbourne, Singapore, Baltimore, Manila and Paris. Meet the brokers here: flippa.com/services/business-brokers For a free valuation: https://flippa.com/free-valuation
- Website
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https://flippa.com
External link for Flippa.com
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Cremorne, Victoria
- Type
- Privately Held
- Specialties
- Digital Assets, Mergers & Acquisitions, and Business Broker
Locations
Employees at Flippa.com
Updates
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Eleven months into a purchase. Then the numbers slipped and everyone backed out. Betsy Kauffman tells Steve McGarry why she would rather a weak deal collapse early than keep eking it along with attorneys and accountants. Honest conversations about declining revenue cost less than a late blow-up. Hear the full Exit conversation. Link in comments!
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Revenue dropped mid-deal. The sellers walked. Betsy Kauffman tells Steve McGarry why she would sell while a business is doing phenomenally well—before the valuation has somewhere to go but down. Waiting for a weaker number can cost founders the outcome they wanted. Hear the full Exit conversation. Link in comments!
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Revenue fell mid-deal. The sellers walked away from the valuation. Betsy Kauffman, founder and CEO of Cross Impact, tells Steve McGarry why she would sell while a business is doing phenomenally well—and what she learned when an 11-month acquisition attempt collapsed. - Sell at peak performance, not after the slide - Brief only leaders who can make or break the handoff Those choices shape what a buyer will pay and whether your team stays intact through the close. Listen to the full Exit conversation: https://lnkd.in/epKeGjPV
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A snack subscription brand earning $8.9K a month in profit just listed for $239,987, one of 61 new First Access deals launched on Flippa this week, and 45 more are now open to all buyers. 🚀 Browse them all: https://lnkd.in/gsxtfSgQ This week's picks (prices in USD): 1) Established snack subscription brand: operating since 2014, mostly prepaid multi-month plans, 4-6 owner hrs a week, $8.9K avg monthly profit, asking $239,987 (First Access) https://lnkd.in/et-HZfS3 2) Profitable TV analysis YouTube channel: 73 videos, 41.7% of viewers in the US, production team included, $9.1K avg monthly profit, asking $350,000 (Now open to all) https://lnkd.in/eeBnpXUm 3) Expanding FBA pest repellent store: selling in the USA and Australia, Australian launch in March 2026 delivered strong ROI, $10.2K avg monthly profit, asking $275,000 (Now open to all) https://lnkd.in/ejeN4HJB 4) Organic AI chat iOS app: 3 years old, available on iOS and macOS, 7,000 avg monthly downloads, $2.6K avg monthly profit, asking $120,000 (First Access) https://lnkd.in/eCFuqPUD 5) Multi-channel kitchen gadget brand: 11,600+ units sold across multiple sales channels, 4.4-star customer rating, $5.7K avg monthly profit, asking $275,000 (Now open to all) https://lnkd.in/ePav45aR #BusinessForSale #Acquisitions #Ecommerce #YouTube #FBA #Apps
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Shared PayPal accounts can make a good business hard to buy. Jeremy Schoemaker "ShoeMoney" tells Steve McGarry why he kept each side business in its own lane, with its own accounts. When everything is mixed together, a buyer struggles to see what they are actually acquiring. Hear how he set up the offshoots he went on to sell. Link in comments!
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A seven-figure offer can feel like enough, until you ask what it is for. Jeremy Schoemaker "ShoeMoney" tells Steve McGarry why he asks founders what they will do with the proceeds before they sell. A seller without a next step may accept less than the business is worth. Hear how he weighed his own offers when he didn't need the cash. Link in comments!
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A New York firm outbid eBay, then settled the price on a napkin. Jeremy Schoemaker tells Steve McGarry how he sold AuctionAds months after launch, and what the buyer's managing partner told him years later. For a seller, knowing your numbers sets your floor, but it may not reveal what a buyer would pay. Hear why he still took the deal and called the price generous. Link in comments!
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The buyer that outbid eBay was ready to pay 10x more, he says. Jeremy "ShoeMoney" Schoemaker sold AuctionAds within months of launching it, and says the buyer's managing partner later told him they had been prepared to pay ten times more. He has since built and sold several online businesses, including the PAR Program, which GoSocial acquired. • Why he asks what would hold a buyer back • Why each side business kept its own lane and accounts He also says that before you accept an offer, you need a plan for the money. Hear how Jeremy Schoemaker times an exit on The Exit with Steve McGarry. Link in comments!
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New deals hit the platform 🚀 44 new First Access deals launched on Flippa this week, and 56 more are now open to all buyers. Browse them all: https://lnkd.in/gsxtfSgQ This week's picks (prices in USD): 1) AI study platform for nursing students: subscription flashcards, quizzes and exam prep, $17.6K avg monthly revenue, $6K avg monthly profit, asking $225,000 (First Access) https://lnkd.in/dNCFGqyE 2) AI-run lead generation agency for US home-service contractors: pay-per-lead billing, 1–1.5 owner hrs/day, $84.9K avg monthly profit, asking $2,943,879 (Now open to all) https://lnkd.in/d4G8gC8U 3) Fast-growing KDP romance publisher: 164 titles, 75% revenue growth year on year, 10 owner hrs/week, $30.8K avg monthly profit, asking $976,000 (First Access) https://lnkd.in/d6hyGrYS 4) Turnkey health and beauty e-commerce brand: 33,645 orders in the past year, 35.21% repeat customers, zero owner hours, $56.5K avg monthly profit, asking $928,451 (Now open to all) https://lnkd.in/dsNetA35 5) Established B2B tech content platform: 384 in-depth articles earning from sponsorships, 73.5% of clients from organic inquiries, $3.7K avg monthly profit, asking $120,000 (Now open to all) https://lnkd.in/dKfDM-53 #BusinessForSale #Acquisitions #SaaS #Ecommerce #AI