We’ve been a little quiet on LinkedIn this week, and for good reason. As part of our commitment to supporting the next generation of creative talent in the North East of Scotland, we’ve been mentoring at the first-ever Rotate Fest, an initiative by KIN that brings students and industry mentors together to tackle a collaborative group brief. Our Creative Director, Mark, spent two days helping the students develop their ideas and exploring the city with them in search of inspiration. From studying graveyard typography to exploring themes of life and death, the group has been developing its own interpretation of the “messy middle”, that uncertain, experimental stage in every creative career or process where ideas are explored through questions, prompts and different formats before finding their direction. The resulting work formed part of a series of visuals displayed at the festival’s closing party, featuring the incredible Fred Deakin. It was amazing to see the work produced by all the groups and to take part in a very informative Q&A afterwards. A special shout-out to our group, Kyle Wicks, Abe Gaston and Allie Amaranth, for all their creativity and hard work! We’re also delighted to be mentoring once again at this year’s INTL Festival, always a highlight of the design calendar, but we’ll share more about that soon. Events like these are hugely important, not only for developing collaborative creative practice, but also for helping emerging creatives hone the soft skills that matter throughout their careers: articulating ideas clearly, listening to others, growing in confidence and presenting their thinking to both their peers and larger groups. Investing quality time in emerging creatives is incredibly important to us, and it’s a process we genuinely enjoy. Our role was never to dictate the outcome, but to give the students the space to discover their own path, supporting, encouraging and guiding them as much as possible along the way. 🎟️ Tickets are still up for grabs for Rotate Fest’s closing party with the legendary Fred Deakin next Thursday evening! Don’t miss out, ticket link in the comments 🎉 #RotateFest #CreativeMentoring #EmergingTalent #CreativeEducation #DesignCommunity #NorthEastScotland
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