impact.com

One of the biggest issues with influencer marketing programs? How you, as a brand, show up. A program that communicates, structures, and coaches consistently gets better every cycle. That's the opposite of one that treats each campaign as a fresh start. If your creators haven't stayed active after being recruited, onboarded, and equipped, there's a good chance your brand needs to make some changes.

A potential customer is asking AI which brand to buy from right now, and you have no way of seeing whether you made their shortlist. Even worse? They’re far from the only one 😵 Nearly half of AI-active consumers began their last product search with an AI-generated response, not traditional search. Product research now starts inside AI answers, long before a shopper reaches your website. That's one of the findings in our new research report, The New Front Door where we surveyed 1,128 AI-active U.S. consumers in May 2026 to find out where buying research happens now. If you're setting 2027 budgets, it's worth checking how much of your spend reaches those sources: https://ow.ly/qj2K5105Kou

We asked our Gen Z team members what "aura points" are 🤝 They said it’s the "vibe you radiate when you’re winning." 👑 So, naturally, we created a scoring system for Partnership Managers (No judgment on where you land on the scale): Hit your program's ROAS targets? (+500) Retained 80%+ of your active creators? (+750 ) Onboarded 100+ new partners? (+1,000) Got your budget approved for next year's campaigns? (+1,500) Achieved 100%+ YoY growth? (+2000)

Are you able to manage your influencer marketing program in-house, or are you stretching your teams way too thin? Swipe through to take the quiz to find out if it's time to outsource. 🤓 👉🏽 More details: https://ow.ly/nflh5104Z0y

Influencer marketing programs that keep converting do most of their work 👉🏽 after 👈🏽 onboarding. Regular check-ins, clear briefs, and post-campaign coaching all play a part in shaping what creators deliver, and they notice when that support is missing. 25% of creators name building working relationships with brands as a top challenge, according to https://lnkd.in/dEQcBnTX 2025 Global State of Affiliate Marketing report — and that's something your brand can change. If your roster has gone quiet, start with how you run your relationships before recruiting again. Chad McKenzie, Senior Influencer Content Marketing Manager, shares three Influencer engagement strategy levers here: https://ow.ly/o4Lr5104tIi

If you have less than all your fingers up, you're going to want to hear about these new reports (thanks, Evertune AI 🤩 Now you can: - Benchmark your AI Score against every other brand in your category - See which domains, articles, and publishers the models cite - Spot cited publishers you don't have a relationship with yet - Recruit and activate those publishers without ever leaving the platform

New page alert‼️ Our people power our success all over the world. With 21 global offices and teammates spanning continents, cultures, & backgrounds, we bring together unique perspectives that drive innovation, creativity, and growth. Life with impact is your inside look at what shapes the culture team impact.com has fostered, plus the fun we have along the way (and there is... a lot of it) 🤩 Follow along for an inside look at what #Lifewithimpact really means: https://lnkd.in/ei_VfMem

Reach alone doesn't build a business; relationships do. Ask these creators what made their best brand deal work, and you won’t hear about followers, but about shared values, a brand that understood their audience, and terms that respected their time. If there's one thing we know, it's that the partnership economy runs on creators, trust, and the people willing to bet on what's next We're here to celebrate that.

It’s true: your traffic is taking a hit because of AI answers, but building real trust with your audience is your best way to make AI work with you, not against you. Joshua van Aalst left a managing director role at Morgan Stanley to review laptops on YouTube. His audience sticks with him because he's up front about when a product falls short. In this episode of The Partnership Economy, he joins our CEO David A. Yovanno to make the case that negative reviews aren't a threat to a partnership, they're proof the positive ones are real. AI can speed up a creator’s work, but audiences still want a real person to tell them what’s worth buying, and that includes what isn’t. Full episode👇 🎧: https://ow.ly/AK8z5103kUs 📺: https://ow.ly/aOIT5103kUt

Tag a partnership manager who wears all of these hats 🙌🏾