Litmus

If your audience doesn't speak the language of your marketing materials, you can kiss your ROI goodbye. On today's episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with email expert Anna Levitin to discuss the nuances of sending globally. You'll learn: ⚫ Why an email nobody can read becomes a deliverability problem, and what image-only sends cost you ⚫ The three technical approaches to multilingual email—segmentation, scripted, and dynamic—and the subject line problem that none of them fully solve ⚫ When English-only is the right call, and why a rough translation damages trust more than no translation at all ...and more. Listen now (or after hours) Spotify: https://lnkd.in/eYFf_4Ur Apple: https://lnkd.in/euD7YjYa YouTube: https://lnkd.in/eWjRkzzN

92% of SVPs and VPs reported acting on bad AI recommendations... That's a lot of time, money, and frustration spent due to poor CRM data. Read the full State of CRM Data Report 2026 for more insights and tips for marketing leaders looking to enhance their AI outcomes. https://lnkd.in/e-uE-FQF

Readily available competitive insights. That's the power of Validity Engage. Today on First Look Friday, Olivia Hinkle shows you how to set up Custom Insights in Engage's Market Intelligence. Get notified about noteworthy competitor moves, like a new product launch email or the timing of their holiday marketing campaigns. No need to query every time. Check out the full list of Engage capabilities here: https://lnkd.in/dyaASG5h

Email open rates are almost enough to make Danielle Gallant go on a rant! While opens can still have directional value, are tracking pixels even necessary anymore? With the news of France and Italy adding stricter consent regulations around pixels and the rest of Europe soon to follow suit, it’s probably better to make the pivot to other metrics now. Check out the full conversation on Email After Hours! Spotify: https://lnkd.in/ervx7qyK Apple: https://lnkd.in/ezzcQQjC YouTube: https://lnkd.in/edyfAcWX

Dealing with an inbox placement dip? Not sure if it's an issue with your program or a problem in the market? Today on First Look Friday, Olivia Hinkle shows how easy it is to find the answer and present it to your team: just ask Engage. Engage pulls from our proprietary data network to not only find the issue but also give you actionable next steps—no more wasted hours spent cross-referencing benchmark reports and engagement data for inconclusive findings. Check out all of Validity Engage's capabilities here: https://lnkd.in/dyaASG5h

Marketing leaders: Your team’s tracking pixel could turn into a $23M liability. France now requires explicit, separate consent to use tracking pixels in email — enforced under GDPR, with GDPR-sized fines to match sure to come. On this episode of Email After Hours, Guy and Danielle are asking what marketing leaders everywhere should ask: is open tracking even worth the risk anymore? They unpack what this means for email programs, and how to measure engagement without leaning on a signal that's becoming a liability. Listen now (or after hours) Spotify: https://lnkd.in/ervx7qyK Apple: https://lnkd.in/ezzcQQjC YouTube: https://lnkd.in/edyfAcWX