Los Angeles Rams

The month of May marked AANHPI Heritage Month, and the Los Angeles Rams, alongside our AANHPI Employee Resource Group, ASPIRE, were proud to celebrate the cultures, contributions, and stories that help strengthen our community, both on and off the field. Through our Certified Rams House initiative, we partnered with local restaurants Farmhouse Kitchen Thai and Aloha Café to bring fans together through food, culture, and community. To support these small businesses and increase visibility within the community, we provided complimentary lunch and dinner for the first 100 fans at each event and gifted the first 50 attendees limited-edition caps designed by UPRISERS, a AANHPI women-owned customization lab based in Los Angeles. We also welcomed the Bruce Lee Foundation to our practice facility for a special evening featuring a screening, board breaking, and a fireside chat with Shannon Lee, daughter of Bruce Lee, and Rich Ting, actor, producer, and Bruce Lee Foundation board member. The event provided employees and guests with an opportunity to reflect on Bruce Lee's enduring legacy while engaging in meaningful conversations about identity, representation, resilience, belonging, and mental health. While AANHPI Heritage Month serves as an important time to recognize and elevate these stories, the impact of Asian communities and cultures extends far beyond a single month. Their contributions continue to shape our city, our workplace, and our communities every day, and we believe they should be acknowledged, celebrated, and supported year-round. Thank you to our partners, community members, and employees who helped make these celebrations possible. Together, we remain committed to fostering connection, understanding, and belonging across Rams House and throughout Los Angeles.

In November 2025, the Rams and Hollywood Park launched a free interactive program to educate Los Angeles youth on career opportunities within sports and entertainment. The STEAM Education program focuses on five different areas: Science, Technology, Engineering, Art, and Math. Presented by Cedars-Sinai and in partnership with California Resources Corporation (CRC), the program features in-person and virtual experiences designed to spark students’ interest in STEAM. In just over six months of the program being launched, it has directly reached more than 3,000 students. Throughout the visits and events, Hollywood Park, Rams, Cedars-Sinai and CRC professionals have led panel discussions, taught interactive educational stations, and led tours around the world class SoFi Stadium, relating the venue to science, technology, engineering, arts and math. Running back Kyren Williams and Rams Legend Andrew Whitworth have also attended events to inspire students. In looking forward toward year two, educators and nonprofit leaders are working directly with the Rams on how the program can expand their curriculum into high school education and beyond. To learn more, get involved, and access the free curriculum, visit https://lnkd.in/gTswGqaG Read more here: https://lnkd.in/gdH4-7RX

To kick off Foster Care Month this May, three former foster youth experienced a stable transition out of the care system thanks to the support of Rams safety Kam Curl, The RightWay Foundation and Rams partner Bob's Discount Furniture. Through his continued partnership with the foundation, Curl subsidized part of the rent for the three young men, who moved into their new apartment on Friday, May 1 in L.A.'s Koreatown neighborhood. Bob's Discount Furniture outfitted and fully furnished the space, providing living room sets, dressers, and more.

Yesterday, the Los Angeles Rams announced the club's first international merchandise collaboration, partnering with Australian streetwear brand Alfred’s Apartment on a limited-edition apparel collection ahead of the Rams' 2026 regular season game in Australia, where the Rams will serve as the designated team against the San Francisco 49ers on Thursday, September 10, at approximately 5:35pm PT, at the iconic Melbourne Cricket Ground. The game marks the NFL's first-ever regular season matchup in Australia and will stream globally on Netflix. Blending Rams football culture with Alfred's Apartment's signature Australian coastal men's surf and streetwear aesthetic, the collection, which is inspired by Los Angeles, Australia, and the growing connection between the NFL and Australian sports culture, features three T-shirts, a jersey, and a hoodie. The collection will be available on Thursday, May 28, at 4pm PT at RamsFanShop.com. The campaign video stars Rams running back Kyren Williams alongside well-known Brisbane Broncos professional rugby league player Jesse Arthars, and Australian pro-skateboarder Riley Pavey, bringing together athletes from both countries in a creative celebration of sport, style and international fandom. Read more here: https://lnkd.in/g8kj-qmW

On Saturday, May 9, more than 7,500 Angelenos came together at SoFi Stadium and Hollywood Park in Inglewood for WalkUnitedLA 2026, a powerful day of unity in support of community college students and families facing housing instability, food insecurity, and economic hardships. In partnership with United Way of Greater Los Angeles and Rams Quarterback and 2025 AP NFL Most Valuable Player (MVP) Matthew Stafford, the annual 5K walk/run was joined by more than 100 community and corporate partners who raised more than $200,000 toward this year's goal of $350,000 to support United Way's life‑changing programs that help students stay enrolled, graduate, and build better futures for themselves and their communities. Read more here: https://lnkd.in/gSsyH7V2

Earth Day is a time to reflect on the importance of protecting our planet and the role local communities play in shaping a more sustainable future. Over the past year, the Los Angeles Rams in partnership with California Resources Corporation (CRC) and EnrichLA have brought that idea to life through a series of impactful school garden builds across Los Angeles. Read more here: https://lnkd.in/gfMV6GzE

Last week, the Los Angeles Rams brought a West Coast classic back to life with a bold homage to New Line Cinema’s Friday, debuting as the centerpiece of the team’s 2026 NFL Draft campaign. The video titled Thursday as a nod to the start of the NFL Draft this week, is available across Rams digital and social platforms. Blending football, culture and comedy, the Rams’ latest content piece— which kicked off a week-long buildup to the Draft and features the teams newly refreshed logo and uniforms— stars passionate Rams fan O’Shea Jackson Jr., and Destin Tucker, the sons of Ice Cube and Chris Tucker, stepping into the legendary roles that defined a generation. Filmed at the original Friday house in West Athens, Los Angeles—southeast of Inglewood, where SoFi Stadium resides—the reimagined project pays tribute to the original movie and celebrates its deep Los Angeles roots. The project also features an all-star supporting cast, including Terry Crews as the neighborhood enforcer, rapper YG, Rams standouts Kevin Dotson, Jared Verse, and Byron Young, and Los Angeles radio legend Big Boy, who serves as the unmistakable voice of the city. As part of the Rams’ broader Draft efforts, Thursday centers around the anticipation and excitement of Draft and potential Rams picks. Through a series of comedic, nostalgic scenes, characters reference and react to the upcoming NFL Draft, turning familiar moments into a countdown to one of the biggest events on the football calendar. Read more: https://lnkd.in/gTXVWnYV

The Los Angeles Rams today announced a refined brand and uniform refresh, marking the next evolution of the team’s visual identity as it enters its second decade back home in Los Angeles. The update represents a progression designed to elevate and modernize the Rams look which debuted six years ago, while staying true to its core identity. At the forefront of the brand update is a cleaner, more refined presentation of the Rams’ visual system. The LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, a change influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point. Debuting today—and continuing this summer with the introduction of two new uniforms—the Rams’ updated uniform closet delivers a cleaner, bolder and more streamlined aesthetic. The system incorporates subtle, heritage-inspired elements that honor the franchise’s legacy while maintaining a modern, forward-looking identity. The refreshed uniforms are available now at RamsFanShop.com, the Rams’ Zillow Draft House retail pop-up at Hollywood Park in Inglewood (adjacent to SoFi Stadium) through April 25 and will be available at The Equipment Room on Level 4 at SoFi Stadium starting on Sunday, April 26. With global attention turning to Los Angeles, and SoFi Stadium set to host a historic run of the world’s biggest sporting events, the Rams are taking the opportunity to raise the bar and evolve their look for the next era. Read more here: https://lnkd.in/gF6qs8Va

The Los Angeles Rams are bringing the 2026 NFL Draft to fans at Hollywood Park, adjacent to SoFi Stadium in Inglewood, California. The Rams and Zillow are welcoming fans to their block for an immersive experience, retail pop-up and the Fan Fair, a family-friendly space featuring carnival-style rides and games. To bring fans closer to the NFL Draft, the Rams will turn the third iteration of the Zillow Draft House into a fan-facing experience, near the Hollywood Park location where the Rams will be drafting from. Opening April 16 and located near Cinépolis Inglewood, the Zillow Draft House will feature a branded living room where fans can feel what it’s like to be drafted, a small-scale turf football field, and a special retail pop-up to purchase the latest Rams merchandise. This experience builds on Zillow's "Someday Starts Today" campaign, which, much like the NFL Draft, celebrates the moment dreaming becomes doing, whether you're finding your footing in the league or finding a new home. To celebrate the NFL Draft the event also will feature the Rams Block Party presented by Zillow where fans will be able to watch the NFL Draft live from The Court presented by Bud Light (Anheuser-Busch) and experience a carnival-style event with rides, games, food and more. The Block Party will be open to fans on NFL Draft days, beginning April 23 and concluding April 25. Learn more at therams.com/blockparty

"I'm grateful for the opportunity to make an impact and help contribute to the overall goals of the organization.” #WomensHistoryMonth Staff Showcase: Kylie Jensen https://lnkd.in/gN6kig5f