Postscript

Black Friday has to be a two text day. Here's why. Last year 57% of Black Friday messages were delivered between 9am - 2pm, with the highest volume (13.5%) occurring at 12pm. (EST) That's a lot of messages that aren't going to be seen. Our rec: send in the morning to capture attention, then send again in the evening as a reminder to purchase. Both windows earned more per message when compared to mid-day sends.

Skeptics is the ecommedy you need this BFCM season. Watch season 1 and 2 now. https://lnkd.in/gHtDsvje

Beller explains why we focused on accuracy and ease when we built our MCP, available now.

SMS Sunday is only 19 days away. And it's the biggest opportunity for you to make EVEN MORE during BFCM. A couple of key stats from last year's inaugural SMS Sunday.

The team at Fizzzy Soda is back. SKEPTICS SEASON 2 IS NOW STREAMING! https://lnkd.in/gHtDsvje

SMS SUNDAY IS COMING. Why is this such a big deal? It's the sleeper event of BFCM. Less brands send, but all brands should send. Last year it saw higher campaign CTR than during Cyber Monday. Set it up now. Join the movement and send a text on November 29!

Do not, under any circumstances, pause those automations during BFCM. Over BFCM weekend in 2025, those flows sent more than three times their usual daily volume, and they still earned 37% more per message than in October.

One of the biggest innovations in Postscript 2.0 was attribution. Now you can see who your customers are AND what's truly driving your sales—way beyond last touch. Now you can switch between different views and lookback windows. Adam takes us on a quick tour inside the app.

Take a look inside Postscript Email.

BFCM is not the time to worry about sending too many texts. Here's what the data tells us from last year. In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.