Roofstock

We manage more than 22,000 homes across 50 markets. And this year, we’ve expanded our footprint by 18%. Growth at that scale requires an operating model driven by a strong team and empowered by leading edge tech. You need local density. You need strong people on the ground. But you also need systems that let those teams manage more without adding another layer of overhead every time the portfolio grows. That’s where we’ve been investing. AI across leasing, pricing, maintenance and resident communications. A scaled vendor network. Better portfolio-level data. And local teams focused on the work where human judgment actually matters. We’ll be talking about that operating model next week at IMN Build-to-Rent Forum in Dallas. Dennis Bron will cover how technology is changing property management. And Haley Keech will dig into how staffing and operating intensity should adapt across scattered-site and purpose-built portfolios. If you’re working through similar questions across your portfolio, let’s compare notes in Dallas. Reach us at IMN@roofstock.com and we’ll get something on the calendar.

We’re excited to announce Aaron J. as Roofstock’s Chief Financial Officer! Since joining Roofstock in 2023, Aaron has helped lead our finance organization through some of the company’s biggest milestones, including our 2024 merger with Mynd. As Roofstock enters its next chapter, Aaron’s leadership will help guide our continued growth and build on the scale we’ve achieved: more than 400K users, 20K+ homes under management, and $10B+ in residential real estate transactions. Learn more about our mission and leadership: https://www.roofstock.com/ #Roofstock

Heading to Miami next week for IMN SFR East? The Roofstock team will be on the ground and on stage discussing the forces shaping the future of SFR & BTR. 🗓 Mon, May 18 | 8:25 AM State of the SFR/BTR Industry: Navigating Interest Rates, Political Uncertainty, and Institutional Capital Trends → Doug Brien, President & CEO 🗓 Tue, May 19 | 8:30 AM SFR/BTR Under Review: New Strategies in an Era of Increased Federal Regulation → Dennis Bron, Chief Growth Officer 🗓 Tue, May 19 | 11:45 AM Marketing at the Speed of AI: Scaling Visibility and Brand Authority in Today’s SFR/BTR Market → Haley Keech, Director We’re looking forward to connecting with operators, investors, developers, and partners across the industry throughout the week. If you’d like to schedule time with the Roofstock team, we’d welcome the conversation. #IMNEast #SFR #BTR #SingleFamilyRental #BuildToRent #InstitutionalRealEstate #Roofstock

We’re excited to announce Melissa Johnston as Roofstock’s new Chief Operating Officer! Since joining the company in 2022, Melissa has led Roofstock’s end-to-end operating platform across Property Management, Asset Management, Dispositions, and Short-Term Rentals. Her deep industry expertise and thoughtful leadership have helped Roofstock scale to serve more than 400K users, manage 20K homes, and facilitate more than $10B transacted. Learn more about our mission and leaders here: https://www.roofstock.com/

Great to see our Co-Founder Gary Beasley joining fellow industry leaders at IMN to discuss the implications for institutional capital, housing supply, and the continued evolution of professionally managed rental housing. These are important conversations as the SFR and BTR sectors continue to mature. Thanks to our partners at IMN for bringing the industry together!

We’re proud to see Haley Keech recognized for the leadership she’s bringing to the Build-to-Rent space. Scaling BTR the right way requires operational discipline, data-driven decision-making, and a long-term institutional mindset. These are exactly the conversations shaping the future of this asset class. Excited to see this dialogue continue in Nashville at IMN!

Last week, Gary Beasley, Co-Founder & Executive Chair at Roofstock, joined ResiClub’s Lance Lambert to discuss how shifting policy and market dynamics are shaping the single-family rental sector. Here are three key takeaways: 1️⃣ Addressing the U.S. Housing Shortage One of the biggest challenges in housing today is supply. Expanding access requires building and revitalizing more homes. Build-to-Rent continues to play an important role in delivering new housing and remains a solution—not a target for restriction. 2️⃣ The Long-Term View on Single-Family Rentals As Gary put it, SFR investments function like “an inflation-indexed bond with an equity kicker.” Beyond returns, they provide something even more important: access to quality housing, strong school districts, and stable communities for families who may not yet be in a position to buy in their desired neighborhoods. 3️⃣ The Role of Private Capital in Housing Stability Private capital has helped stabilize the housing market. After the downturn that began in 2007 and reached its low point around 2011–2012, the return of private investment supported the recovery by renovating vacant and distressed homes and returning them to the rental market, contributing to broader neighborhood revitalization. 🎥 You can watch the full webinar here: https://lnkd.in/e56mKBbr

Every month, we host at least one webinar for ResiClub members. Today, we’re hosting a webinar (5:30 p.m. ET—2:30 p.m. PT) that we’re opening up beyond just our paying members 👇 During webinar today, I’ll ask Roofstock executive chairman & co-founder Gary Beasley for his take on Trump’s proposed institutional homebuying ‘ban’ and where he thinks institutional capital’s involvement in the housing and single-family rental markets goes from here. Prior to founding Roofstock, Gary Beasley was the CEO of Waypoint Homes. Founded in 2009, Waypoint Homes was one of the early institutional housing investors that seized the opportunity presented by the 2008 housing market crash, acquiring distressed single-family properties at significantly reduced prices. In 2012, the Wall Street Journal reported that Waypoint Homes was the first institutional group to own over 1,000 single-family rentals. Betting that single-family rentals would attract the attention of more investors over time, Beasley left Waypoint (which was rolled up into Starwood and then later into institutional landlord giant Invitation Homes) to co-founded Roofstock in 2015 to help larger funds acquire and sell single-family rentals. In the years that followed, institutional capital believed the housing market had become undersupplied and began deploying more capital into build-to-rent. Want to watch it live today? Use this Zoom link to register: https://lnkd.in/gkFM25J6

We’re honored to be recognized as a winner of the 2025 Inman Best of Proptech Awards — and to celebrate our Executive Chairman, Gary Beasley, for being named to the Founders & Visionaries list. Discover the full list here: https://lnkd.in/eqBpsU8H #InmanProptech

At ResiDay 2025, Roofstock Chief Growth Officer Dennis Bron joined Lance Lambert for a fireside discussion that explored how investors can stay strategic in an evolving market. 👉 Read the full recap here: https://lnkd.in/g6WReNGh #ResiClub