Trendful

Freshly back from the TikTok Shop Luxury Resale Summit, where we got to be a booth sponsor. It confirmed what we already knew: customer-to-business (C2B) resale isn’t a side experiment anymore. It’s a core inventory strategy. But businesses shouldn’t be boxed in by software built for just one model. Consignment, buyout, store credit: you should be able to shift between them as you scale how you source inventory from your own customers. The best conversations weren’t about software. They were operators asking the same question a dozen different ways: how do I take in more from my own customers without drowning in the ops? That’s the whole reason Trendful exists. Intake, pricing, inventory, logistics, payouts. One system instead of six. We also loved meeting current clients in person, hearing their feedback, and connecting with the other amazing authentication sponsors and resale industry providers on site!

Trendful is hosting our first webinar with TikTok Shop, and it's tomorrow. For most luxury resellers, sourcing is the hard part. But if you're selling live on TikTok, your inventory pipeline is already watching. The people tuning into your streams are sitting on the exact pieces you want to resell. This session is about how to source and sell in the same stream: ✅ Turning viewers into a steady inventory source ✅ Sourcing pieces live while you sell ✅ Building a pipeline off the audience you already have Sourcing this way only scales if your back end can keep up. That's what we built Trendful for: intake, offers, pricing, inventory, and payouts in one platform, so you can grow resale without stitching separate tools together. Wed, Aug 5 at 1pm ET Join us: https://lnkd.in/eMgndZMP #luxuryresale #recommerce #tiktokshop

Pricing transparency remains one of the biggest challenges in resale — impacting everyone from consumers to enterprise platforms. That's why we're excited to spotlight Price Hero, a new consumer tool powered by Trendful's data, helping individuals discover accurate, condition-based resale values for their handbags and watches. By making pricing insights accessible to everyone, Price Hero brings a new level of trust and transparency to the resale ecosystem. 🔗 Read more in our latest blog post: https://lnkd.in/e4Auhezb #Resale #CircularFashion #Recommerce #PricingData #ResaleTechnology #PriceHero #Trendful

The way people understand resale value is about to change... 👋 Say hello to Price Hero — the web app that helps you instantly discover what your personal items are really worth, by condition and based on sold data, not just current active listings. Powered by Trendful's resale intelligence of over 400 million resale data points across 70,000+ product references for handbags and watches (soon other categories). Say yes to pricing transparency — do more with what you own! 🚀 Launching tomorrow — find out more at pricehero.ai (link goes live soon) #PriceHero #PoweredByTrendful #ResalePricing #PricingTransparency #Recommerce #CircularEconomy #LuxuryResale #ResaleInnovation

The EU just fined Gucci, Chloé, and Loewe €157 million for fixing retail prices, restricting independent stores from setting their own. This case is focused on the primary market, but it underscores a broader truth about luxury: pricing transparency remains tightly controlled and often opaque. When brands dictate pricing conditions to retailers, it not only limits competition, it also shapes how resale markets evolve. This way a product is priced at launch directly impacts how it's valued later in its lifecycle. At Trendful, we're focused on solving the other half of that equation: bringing transparency and real-world data to resale pricing, where fragmentation and inconsistent information make it nearly impossible to see what things are actually worth. True transparency requires visibility across the entire product journey, from first sale to resale. Read the full FT coverage here: https://lnkd.in/eeC3TMFC #LuxuryResale #CircularEconomy #LuxuryTech #ResaleData #PriceTransparency #Recommerce #ResaleInnovation #Trendful #ResaleStack

Not all AI resale pricing is built the same. Many pricing tools rely on scraping active listings, where product names, descriptions, and even photos can be inaccurate. The result? Unreliable data and inconsistent pricing. At Trendful, we also collect resale data, but we’ve built a system that goes much deeper. Our algorithm doesn’t just scrape; it collects, cleans, analyzes, and matches data to a structured database we’ve built across thousands of luxury products. The difference between “scraping data” and having real, structured resale data is what makes pricing accurate — and trustworthy. 🔗 Read our latest article to see why it matters: https://lnkd.in/e9kt_Dgv #ResaleInnovation #AI #LuxuryResale #Recommerce #PricingIntelligence #DataInfrastructure #Trendful

We decided to put down in a blog article our experience pitching at the Luxury Innovation Summit & Awards in Geneva, and the big themes we noticed shaping the future of luxury and resale. From being named a Finalist and pitching our Catalog & Pricing API on stage, to connecting with leaders across luxury and circular innovation, the event gave us a front-row view into where the industry is headed. In our recap, we share: ✨ Key themes that stood out during the summit ✨ What it was like pitching in Geneva ✨ Why intelligence and infrastructure are becoming central to resale 👉 Read the full article: https://lnkd.in/ejwBRqAy #LuxuryInnovation #CircularEconomy #ResaleTech #LuxuryResale #Trendful