Uplane

Meet Maurice, who supports us on growth and strategy at Uplane. I first met Maurice at Enpal, and he very quickly became one of the favorite people I have ever worked with. He didn’t have the fancy “target” unis or big-name employers on his CV, and honestly that never mattered for a second, because he turned out to be one of the most valuable teammates, fastest learners, and sharpest thinkers and doers I have ever come across. He is that rare kind of person who just gets things done, and he makes everyone around him better, and more excited while doing it. The moment I heard he was leaving Enpal, the very first thing I did was pick up the phone and call him to ask him to join us. Today he helps us grow the firm and drives some of our most important projects, and we are incredibly lucky to have him. Maurice, having you on board is genuinely one of the best things that could have happened to this team. Glad you are with us!!

Paul Manns joined us before we even founded Uplane. Back then, we were just three guys in a living room, and he was right there with us, setting up the company from zero, practicing Y Combinator mock interviews, and helping us close and serve our very first clients. He has seen every high and low of starting a company from scratch, and today he is a real cornerstone of how we operate. He supports us co-founders with everything it takes to keep the business running, from legal to finance to hiring, and he is also the person behind many of the automations that keep our internal processes moving. Before joining us, he studied at University of St.Gallen and worked in consulting at Altman Solon and Simon-Kucher, and also gained experience as a Founder’s Associate at another startup. What a journey so far, and I am genuinely excited for what is ahead. Thanks for trusting three guys in a living room!

Meet Antonia Siedek, one of our AI marketing strategists. Toni joined Uplane this summer and supports our clients as AI marketing strategy intern. She develops marketing concepts to improve client performance. Previously, she worked in consulting at Boston Consulting Group (BCG) and Bain & Company, and studied at Maastricht University and City University of Hong Kong. Amazing to have you on the team!!

Meet Daniel Exler, one of our Founder's Associates at Uplane. I have known Daniel for years now. We first worked together at Enpal, where he joined as an intern in my team. After founding Uplane, bringing him on was one of the first things we did. He spearheads our AI marketing strategist team, the account managers who run the platform day to day for our managed service clients. Their job is to make sure every campaign consistently beats whatever the client was doing before. He studied international business at WU (Vienna University of Economics and Business) and the National University of Singapore, graduating in the top 1% of his cohort, and worked in growth startups and consulting before joining Uplane. Off to great things!!

Meet the two people I get to build Uplane with: We're close to a year in now building Uplane. We've been through Y Combinator, lived in a hacker house together, and seen plenty of highs and lows along the way. What makes us work is how differently we're wired: Lukas Vollmer, our CTO, has a hack for everything. A discount on every product, access to communities no one else can get into, the lights in his home run from his phone, even a little anti-static device so he never gets a shock on a door handle. His software is the same: smart and efficient. He dropped out of uni to join Blair (YC S19) in SF as a teenager, was founding engineer at Fastgen (YC W23), and now builds the fastest marketing manager in the world. Marvin Abdel-Massih, our COO, is the metronome of the company. He structures every meeting, tracks every to-do, and pulls us back to the vision when we drift. He lives in numbers and data (with a background from Imperial College London, Harvard University and McKinsey & Company along the way), but the thing I value most is how he structures creativity. He turns a loose idea into a realistic and actually doable plan. I come from the marketing side, which mostly means I move fast and care a lot about how things look and feel. Lukas is the reason these ideas then get built, and Marvin is the reason they're the right ones. The labels matter less than this: the three of us are 1000% aligned on what we want, the bar we hold, and how we care about life and people. That's the part you can't hire for.

In regulated categories, the constraint isn't creativity. It's risk. If compliance is a final review step, the loop breaks: produce → flags → rework → slower testing next week. The fix is simple: Build compliance into the workflow, not the end. At Uplane, we built an FDA compliance layer directly into our creative engine. Every ad and landing page is generated as a real design file, not a flat image, so disclaimers, claims, and required disclosures are actual text that gets validated automatically against approved product documentation. Compliance runs at generation time, not review time. By the time a marketer sees a draft, it's already passed the check. That's how we ship 500+ creatives a month in regulated categories without slowing down iteration. Goal: faster iteration without more downside. #creativetesting #compliance #ecommerce

Uplane will be all over the d3con main stage next week! March 17: Deutsche Bahn’s Sven Hasselmann presents a live use case powered by Uplane. March 18: We take the stage for a live product demo. Two days. Two main stage moments. One mission: showing what AI marketing actually looks like at enterprise scale. Want to see our platform in action with your brand? Let us know ahead of time! Spots are limited. See you in Hamburg! #d3con #Uplane #AIMarketing