We Are Social

We got a Miami office before GTA VI 🌴 Rebecca Coleman, Dana Neujahr, Will Ramos, Ashley Ojalvo, Erika Peitersen, Matthew Walker, Jas Dhami

We’ve been tracking culture on The Feed for the past five years. 🎂5️⃣ Powered by our cultural insights teams, The Feed tracks digital culture across the world. Packed full of memes, brand campaigns, creator trends, and more, we’re taking a trip down memory lane, taking a look at the top posts from the past five years. Read more 👉 https://lnkd.in/eM8MFS4q Follow The Feed 👉 https://lnkd.in/d2XxDKKY 

Investments in search advertising continue to grow with a worldwide annual increase of 11.1% 2025 💸 For more data like this, read our Digital 2026 report now: https://lnkd.in/dcegiPKG #Chartoftheweek #Digital2026

Miami, we’re officially here. 🌴 We’ve opened the doors to our new home in Wynwood, marking an exciting new chapter for We Are Social in North America and an important step in growing our presence across Latin America. As our CEO Rebecca Coleman puts it, Miami is a place where “cultures collide, creativity thrives, and the connections to LATAM are unmatched.” We couldn’t agree more. Here’s to our new Miami home, the team already making it happen, and everything ahead. ☀️ Read more in MediaPost: https://lnkd.in/e4Q6juV2 and LBBonline - Little Black Book: https://lnkd.in/ebff8dad

We Are Social has made Fast Company’s 2026 Innovation by Design list! Our work with Sony Pictures Entertainment and YouTube on Jeopardy! YouTube Edition has been named an Honorable Mention in the Advertising & Marketing Design category, recognizing the project alongside some of this year’s standout creative work. We took one of television’s most iconic formats and reimagined it for YouTube, creating a new experience made for the platform while keeping what makes Jeopardy! so iconic. It’s a great recognition of the thinking behind the work 👏 Congrats to our team and partners on this one! See Jeopardy! YouTube Edition among Fast Company’s 2026 most creative advertising and marketing projects of 2026: https://lnkd.in/eQT3spKR

Creator marketing spend is going from strength but industry understanding of how to make the most of this opportunity is still evolving. This isn't a problem we can fix, the reality (and the beauty) of creator marketing, like social, is that the rules will always keep changing. Brands need to invest not in static playbooks but the right operational models around influence that help them test, learn and scale at the speed of culture. Today's Creator Marketing Growth Summit at the IAB UK, hosted by Connie Hawker was full of great insights for brands on how to make the most of this space for brands. My biggest takeaways: - The economics of creator marketing is getting more transparent - creators publicly revealing their income is levelling the playing field for all. - In a world where 70% of the content you consume comes from accounts you don't follow - repeatable formats that drive recurring viewing works. - The power of creators isn't just amplifying your other marketing activities, they are creating demand in their own right. 42% of consumer spend generated by creator content is spontaneous unplanned purchases and 80% of people who see your brand on TV never saw the TV ad. - 41% of GenZ follow AI influencers and we can learn a lot from China on how this will evolve. Think interactive characters and participatory dramas! - There is no one size fits all strategy for how creator marketing works - no two playbooks are the same. - The magic happens when you find the information gaps your brand can fill and pair them with the right voices. - And from We Are Social’s very own Paul Greenwood with ITV’s Ben Webster creator marketing is a capability bench not just a media channel. Smart brands are building always-on creator ecosystems. Great reminder of what an exciting space creator marketing is to be working in right now with huge untapped potential. Big thanks to IAB for a brilliant event and to all the great speakers for sharing live from the coal face! Joel Bjarni Marlinarson, Hannah Blake, 🌱 Isabelle Q., Elisa Orlandi, Dr Payel Patel, Stevie Johnson, Sarah van den Eertwegh, Tim Mitchell, Rob Slade

I recently shared my thoughts with LBBonline - Little Black Book on the art of account management - specifically the value of healthy disagreement and what actually drives productive working relationships. Huge thanks to We Are Social and Little Black Book for the fab opportunity 🙌🏼 You can read the full article here 👉🏼 https://lnkd.in/eafxPE3e

What do a GEO playbook, ASMR fridge restocks and cute puppies have in common? They're the top stories in this month's We Are Social Review. Read on to learn more ⬇️

In our latest episode of Black Perspectives Zainab Kwaw-Swanzy, author and founder of Doing Black Things with my Black Friends, opens up about the conflicting relationship she had with her hair and her journey to embrace and be proud of it. Watch the full episode on YouTube ➡️ https://lnkd.in/erVdVy6z

This week, Meta launches its new personal AI agent, Threads is giving us a deeper look into how our posts and profiles are performing, Snapchat prepares for holiday season with new ad options, and more. Meanwhile, the BeyHive is in shock over Beyonce’s latest (rather expensive) merch drop and Duolingo is saving us from embarrassment this Fashion Week. Read the full piece here 👉 https://lnkd.in/eu8fN8mb