Zapier

A walking tour guide in the Bahamas just built 40 Next-Gen Zaps with Claude and automated the parts of his business that cost him the most👇 One workflow that totally changed: bookkeeping Before, every receipt took this whole chain: • A guide posts a photo in Slack • A bookkeeper reads it and types it into a Google Form • The form fills a Google Sheet • Someone approves the row • QuickBooks Online logs the journal entry It worked, but every improvement meant paying for outside help Now guides drop the photo in a folder and a Next-Gen Zap does the rest Last year: $20k in outsourced support. This year he expects $1,200. And now he has way more time to focus on his customers and tours The full story of Jaime Lewis and Islandz Tours: https://lnkd.in/eYa6ziyr

75% of revenue teams used more AI this year. Only 11% saw revenue gains. That's from a new Harvard Business Review Analytic Services report, a June survey of 208 people at B2B companies, mostly senior leaders. Among teams using AI, 54% use it for meeting prep and 50% for post-call summaries. That drops to 19% for recommending the next best action while the conversation is happening, and 18% for agents helping reps in real time. So the AI sits before the call and after the call. Revenue gets made during it. We're in that 54% too. Our sellers build their own call-prep tools now, on data from our shared brain. I like that, and it's the easy part. I've called myself a sales-oriented CMO for a long time. Now I'm the CRO, and the next AI dollar goes into the conversation itself, while the customer is still on the line.

Gemini 4 Hydrogen scored 51.1% on Zapier AutomationBench It’s in the same band as Gemini 4 Argon (51.3%), but Carbon still scores higher (53.9%) In our testing, Hydrogen completes workflows about as well as Argon, but each try costs about half as much: ~$0.82/task vs ~$1.63 It's strongest on ops and finance workflows Full scorecard with cost per task: zapier.com/benchmarks

Getting AI mogged

3 people at Zapier rebuilt a SaaS tool in 2 days, keeping only what we used. It saves us $35K a year. We do a lot of video at Zapier, and AI now handles most of the editing. So when a video editing tool we used through MCP tried to raise our price by $35K a year, we took a closer look at how much of the product we used.. We used about 70% of it. The other 30% was much of what they wanted to charge us for. So 3 marketers - Ryan McCready, Rob Ayre, and Ryan Quindlen, built an internal tool anyone on the team can use and plug into their own workflows. All built on Zapier. It works in your browser like a video editor, or in your AI. And now after an event, the videos cut themselves. The build cost 6 person days (2 days x 3 people), and of course we now own the maintenance. But against a $35K annual increase, that’s an easy trade. It works because the pieces already existed. We already had a motion graphics skill that keeps our video on brand. We already had a skill that edits any video with AI. We even had an automated post-event motion for social. But when stitched together, it became a product. At a company like Zapier, that changes the build vs buy math. A renewal quote prices the whole product. If a few people with the right skills can rebuild the part you use in days, you have a question to answer before you sign.

Zapier is doing some really cool things, and it resonates with how I think about designing operational tools that actually help people get their work done: tools should work for you wherever 𝘺𝘰𝘶 work, and the people using the tools shouldn’t have to think about the tools. 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗭𝗮𝗽𝘀 is our biggest step yet! ⚡ ⚡ 𝗗𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗶𝘁, 𝗮𝗻𝗱 𝗶𝘁 𝗴𝗲𝘁𝘀 𝗯𝘂𝗶𝗹𝘁. Tell Claude, ChatGPT, or Cursor what you want to happen, like “when a deal closes, notify the team and update the tracker.” Your agent builds it in Zapier, with access to more than 10,000 apps. Prefer to build in Zapier? You can use plain language, code, or the visual canvas. ⚡ 𝗜𝘁 𝗸𝗲𝗲𝗽𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗮𝘄𝗮𝘆. Once it’s built, Zapier runs it on its own, reliably and safely, with no chat window open. ⚡ 𝗜𝘁 𝗳𝗶𝘅𝗲𝘀 𝗶𝘁𝘀𝗲𝗹𝗳. Next Gen Zaps are self-healing, so a hiccup doesn’t turn into an afternoon of working out what went wrong. ⚡ 𝗜𝘁 𝗵𝗮𝗻𝗱𝗹𝗲𝘀 𝗯𝗶𝗴𝗴𝗲𝗿 𝗷𝗼𝗯𝘀. Process an entire list in one run, send different items down different paths, then bring them back together. ⚡ 𝗔𝗜 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗰𝗼𝘂𝗻𝘁𝘀. Our AI Workflow Index found that only 18% of workflow steps need AI. Summarizing a long email or sorting requests by urgency does. Sending a Slack message doesn’t, so that step stays as dependable standard automation and no tokens are spent on it. Not sure where to start? A good first project is a task your team repeats every week, or one that keeps getting dropped. Describe it to your AI tool of choice and see what comes back. Next Gen Zaps are in early access and free to build and run right now. Want help getting started? Sign up for a free session with our team. People leave with their next three builds planned, and we’re excited to help!

Our Marketing Director Anja Simic built a 6-person editorial team into one AI skill. We're open-sourcing it👇 Here's the content council that reviews every draft: • The Strategist tests your angle and audience • The Editor tests structure and payoff • The Impatient Reader skims it like everyone actually will • The Skeptic fact-checks every claim • The Distribution Lead grades your headline, hook, and CTA • Surface Tells catches phrasing and jargon off your style guide You still do the writing; the Council just tells you what to fix first Get this skill: https://lnkd.in/eH7XS3uJ

Have you heard about Next Gen Zaps yet? They're self-healing! No more digging into the Zap history to find out what happened and trying to fix it yourself! A few other benefits: 🟠 Build from your agent of choice like Cursor, Claude or ChatGPT and Zapier runs the workflow reliably and safely behind the scenes, just like always. 🟠 Your agent has access to all our 10k+ apps to build workflows! 🟠 AI where it’s needed. Our AI Workflow Index found only 18% of workflow steps actually need AI, so Next Gen Zaps keep the rest as good old reliable automation. No wasted tokens on sending a Slack message. Want some help getting migrated or onboarded to Next Gen Zaps, completely free? Sign up for a session with our team👇 (link in comments) We're seeing folks come to migrate their Zaps and leave planning their next three builds!