Public Relations Manager

Our PR agency client is looking for a fashion PR Manager!

Title: PR Manager (fashion)

Location: NYC

Onsite: 5 days/week

Salary: $70-75k

This is a full-time, onsite role based in New York City within a dynamic PR and communications agency environment, ideal for a driven PR professional who enjoys both big-picture thinking and hands-on

We are seeking a PR Manager to lead integrated communications for clients in the fashion, beauty, wellness, and consumer lifestyle sectors. This role is within a boutique public relations and brand communications agency and is responsible for developing and executing strategic campaigns that drive meaningful media coverage, influencer engagement, and brand awareness.

The PR Manager will oversee both strategy and execution—owning programs from concept through reporting—while managing junior team members and serving as a trusted day-to-day partner to clients. The ideal candidate is a sharp strategist, a hands-on executer, and a confident relationship builder with editors, influencers, and industry tastemakers.

Onsite Requirement: This role is onsite 5 days per week in New York City.

Key Responsibilities

Strategic Leadership & Team Management

• Lead and support daily PR operations across multiple fashion, beauty, and consumer lifestyle accounts, ensuring deliverables are on time and on brand.
• Manage and mentor junior staff, providing clear direction, feedback, and coaching to support their growth and elevate overall work quality.
• Drive efficient internal communication and workflow, ensuring projects are organized, prioritized, and executed smoothly.

Client Strategy & Planning

• Develop and implement comprehensive annual and seasonal communications strategies for assigned clients.
• Translate client business objectives into actionable PR plans, calendars, and milestones.
• Serve as a strategic partner and proactive point of contact, offering recommendations that anticipate client needs and market shifts.

Editorial & Media Relations

• Build and maintain relationships with top-tier editors, writers, and journalists across print, digital, and social platforms.
• Shape and execute editorial strategies that secure impactful, on-message coverage for clients.
• Develop targeted media lists and ensure databases are accurate, current, and tailored to each client’s goals.

Pitching & Media Outreach

• Concept, write, and distribute compelling pitches around launches, trend narratives, founders, and cultural moments.
• Proactively pitch to traditional and emerging outlets, including digital platforms, newsletters, podcasts, and niche publications.
• Coordinate interviews, photo shoots, and media appointments, ensuring all press interactions are well-prepared and on message.

Influencer Partnerships & Integration

• Develop and oversee influencer strategies across macro, micro, and celebrity talent, including paid and organic initiatives.
• Manage influencer sourcing, outreach, vetting, program logistics, and recap reporting.
• Ensure influencer efforts are aligned with product launches, key brand moments, and conversion goals.

Gifting & Seeding Programs

• Plan and execute strategic product gifting and seeding programs to generate organic content and buzz.
• Align seeding with brand positioning, target audiences, and key messaging.
• Track engagement and impact, providing insights on coverage, sentiment, and downstream results where possible.

Event Planning & Activation

• Lead planning and execution of press previews, launch events, experiential activations, and intimate editor/influencer gatherings.
• Oversee event timelines, budgets, run-of-show documents, guest lists, and vendor relationships.
• Identify and cultivate partnerships with complementary brands and venues to enhance event value and visibility.

Content Development

• Draft and refine press releases, media alerts, fact sheets, briefing documents, and other external-facing materials.
• Develop internal documents including strategies, recap reports, agendas, and post-campaign analyses with a high standard of clarity and detail.
• Ensure all materials are consistent with each client’s tone of voice, visual identity, and strategic priorities.

Market & Cultural Insight

• Stay current on cultural trends, media landscapes, and competitor activity within fashion, beauty, wellness, and lifestyle.
• Identify timely storytelling opportunities and thought-leadership angles for clients.
• Leverage relationships with tastemakers and key opinion leaders to unlock high-visibility placements.

Cross-Functional Collaboration

• Act as an extension of client teams, collaborating with marketing, digital, retail, and leadership stakeholders.
• Integrate PR strategies with broader brand and campaign initiatives.
• Maintain clear, consistent communication with client contacts and foster long-term, trust-based partnerships.

Reporting & Analytics

• Track and analyze press coverage, influencer performance, and campaign metrics tied to pre-defined KPIs.
• Produce concise, insightful monthly and campaign wrap reports that connect PR results to brand and business objectives.
• Continuously refine reporting approaches to effectively demonstrate impact and ROI.

Budget & Project Management

• Oversee budgets for assigned initiatives, balancing creative ambition with financial parameters.
• Manage timelines and workflows, keeping internal and external stakeholders aligned and accountable.
• Recommend process improvements to enhance efficiency and quality of execution.

Qualifications

• 4–6+ years of PR experience, ideally in an agency setting with fashion, beauty, wellness, or consumer lifestyle clients.
• Proven track record of securing high-quality press coverage and managing influencer programs end-to-end.
• Established relationships with relevant editors, journalists, and digital creators.
• Experience managing junior team members and leading multi-faceted projects.
• Exceptional writing, editing, and verbal communication skills with strong attention to detail.
• Comfort working in a fast-paced, entrepreneurial environment with multiple concurrent deadlines.
• Strategic, solution-oriented mindset with a collaborative, positive approach.