Learn how to apply AI to your most common digital marketing work. Explore how AI can help you with customer journeys, media planning, content creation, search, and more. Made by marketers for marketers, the courses in this learning path outline easy-to-consume guidance to help you develop the skills needed to lead in today’s AI era.
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Apply an AI mindset focused on impact, not speed.
Identify high-value AI use cases in your role.
Develop and clean AI target account lists.
Analyze analytics data to build target audiences.
Courses
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1
AI Essentials for Marketers: An Introduction by Adobe1h 23mAI Essentials for Marketers: An Introduction by Adobe
By: Adobe Inc
Develop high-value AI use cases and build workflows that make your marketing strategies more efficient while preserving human judgment and creativity.
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2
AI-Powered Audience Strategy for Digital Marketing: Build Seed Audiences, Improve Data Quality, and Optimize Segmentation by Adobe32mAI-Powered Audience Strategy for Digital Marketing: Build Seed Audiences, Improve Data Quality, and Optimize Segmentation by Adobe
By: Adobe Inc
Learn how to use AI to build seed audiences, clean and structure targeting data, and connect analytics platforms to identify high-value audience segments.
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