Puig announces a three-year partnership with Fondazione Dries Van Noten, an independent cultural initiative founded by Dries Van Noten and Patrick Vangheluwe, which opened in Venice at Palazzo Pisani Moretta on April 25, 2026. Bringing together artists, designers, artisans and emerging talents, the Fondazione Dries Van Noten fosters dialogue across disciplines through a curated program of presentations, residencies and educational initiatives, celebrating craftsmanship as a universal language and creating a platform for creative exchange. As a Home of Creativity, Puig supports spaces where ideas evolve, where heritage meets experimentation, and where creative expression generates lasting cultural impact. As Jose Manuel Albesa, CEO of Puig, said: “Creativity lies at the heart of Puig’s identity and long-term vision. We are pleased to continue our relationship with Dries Van Noten by supporting the Fondazione he has created with Patrick Vangheluwe following his departure from the brand he founded, which we are proud to have in our portfolio. This partnership reflects our enduring relationships with the founders of our Love Brands and our commitment to fostering creative expression in society. The Fondazione Dries Van Noten offers a platform where ideas, craftsmanship and artistic dialogue come together, generating lasting cultural impact and reinforcing our belief that creativity is a fundamental driver of value and meaning. We look forward to the conversations and exchanges it will inspire”. Dries Van Noten, founder of the Fondazione Dries Van Noten, commented: “This partnership with Puig reflects a shared belief that creativity is not only at the heart of what we do, but also a powerful force for cultural expression. With the Fondazione Dries Van Noten, Patrick and I are creating a space where ideas, craftsmanship and imagination can come together and evolve. After many years of collaboration, we are proud to partner with Puig in this new chapter and to continue our collaboration through an exciting project devoted to craftsmanship in Venice”. “THE ONLY TRUE PROTEST IS BEAUTY” the inaugural presentation, brings together over 200 works across disciplines, exploring beauty as a force capable of unsettling the familiar and opening space for new perspectives. Read more on https://lnkd.in/e6FkZYE3 Curated by Dries Van Noten with Geert Bruloot. Fondazione Dries Van Noten Palazzo Pisani Moretta San Polo, 2766, 30125 Venice, Italy 25 April – 4 October 2026 #PuigHomeOfCreativity #FondazioneDriesVanNoten Image credits, courtesy of Fondazione Dries Van Noten: 1–2. Palazzo Pisani Moretta, Ph. Camilla Glorioso
Beautiful to see Puig investing not only in brands, but in long-term creative culture.
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Supporting a founder's cultural initiative after the brand transition rather than simply moving on is a statement about how Puig thinks about long-term creative relationships. That kind of continuity builds the kind of trust with founders that makes future partnerships easier to form and harder for competitors to replicate.