Presenting “Behind the Looking Glass” by Atelier Crestani and Agustina Ros for DRIES VAN NOTEN Each year, the Salone Internazionale del Mobile transforms Milan into a city‑wide stage for creative experimentation, where design extends beyond furniture and into immersive cultural experiences. On this occasion, DRIES VAN NOTEN #PuigLoveBrand unveils “Behind the Looking Glass”, a collection inspired by the concept of vanitas and the passing of time, exploring how beauty is altered and redefined today. The mirror becomes a threshold: a place where we are seen but cannot be reached. Rings, mirrors, valet trays, and jewelry boxes play with reflection and distortion. Flowers and insects appear suspended in glass, captured in moments of transformation. The material expands, wrinkles, and solidifies into form, holding a trace of movement. Objects that are both functional and poetic, existing between reality and illusion. Discover “Behind the Looking Glass” through the images below👇 #WeArePuig #PuigLoveBrands #DriesVanNoten
-
-
-
-
-
+3
Successful brand positioning in the luxury sector requires merging functional utility with profound cultural narratives. This collection masterfully utilizes physical design to facilitate a deeper psychological connection, which is essential for building lasting value.