Meet your 𝗡𝗘𝗪 Google Ads homepage—now powered by Gemini. 👋 Here’s what’s coming soon: 💡 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Uncover the most critical opportunities and issues to stay ahead of the curve. 💬 𝗖𝘂𝘀𝘁𝗼𝗺 𝘄𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲𝘀: Track progress against performance goals with a quick prompt. 🔍 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Dive deep into the details so you can take action and stay informed. Currently in beta for English accounts. Reach out to your Google team for more details.
Google Ads
Advertising Services
Mountain View, California 937,863 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
The official page for product updates, tips, and inspiration from the Google Ads team.
- Website
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https://accelerate.withgoogle.com/
External link for Google Ads
- Industry
- Advertising Services
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- 10,001+ employees
- Headquarters
- Mountain View, California
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- Online Advertising
Updates
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Is your creative workflow moving fast enough to keep up with demand? ⏱️ As marketers, we’re constantly balancing the need for more creative assets with the struggle to keep them perfectly on-brand. To solve this, we’re making major updates this summer to Asset Studio – the centralized Google Ads hub for your creatives. We sat down with three ads experts to discuss how these new capabilities will transform your workflow: 🎨 Streamline workflows and guardrail your brand: Effortlessly pull existing assets into one library from Google surfaces (like YouTube Studio and Pomelli) or third-party platforms like Adobe and Canva, and upload PDFs to act as a permanent anchor to your brand’s style. Jyll Saskin Gales points out: "Marketers will find Asset Studio’s new ingestion capabilities most helpful because you can give so much more context to these systems so that they can create a much better output that's customized exactly to your business needs." 🧪 Prove performance with frictionless A/B testing: Instantly turn any creative edit into an automated test to measure exact performance lift. Kirk Williams notes: "That's going to be really helpful to see which of those assets are performing better than others, and then build more like that." 🚀 Unlock programmatic scale for all clients: New API generation tools allow agencies to build text and images directly into custom campaign platforms. Sarah Stemen, MBA emphasizes that: "All these updates unlock creativity, opportunity, and scale for every single marketer.” Prepare your brand guidelines and asset library now so you’re ready to hit the ground running. 😎 Watch the clip below to hear the experts’ full reactions.
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The #YouTubeBeach is officially open, and we're kicking things off with an incredible lineup! 🌊✨ We are at Cannes Lions 2026, catching up with top YouTube creators like Alex Cooper, Brittany Broski, Jack’s Dining Room, and professional athletes-turned-creators. Together, we're exploring how creators can help advertisers build content for YouTube to convert next-level creativity into real business results. Hit follow so you don’t miss a single moment from Cannes! 🇫🇷 #CannesLions2026 #GoogleBeach
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Google Ads reposted this
Bonjour from the #GoogleBeach 🇫🇷 ✨ We’re kicking off an incredible industry week of creativity and connection with leaders from all over the world with a little help from Google Omni. 🎬 Stay tuned for: 💡 Key takeaways from C-suite leaders including special Frontier CMO newsletter editions 🚀 Deep dives into the latest AI activations changing the industry 👀 Exclusive behind-the-scenes highlights What major marketing or tech trends are you most eager to see unfold this week? Let us know in the comments 👇 #CannesLions2026
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Are your Shopping campaigns keeping up with consumer intent? ⚡🛒 We sat down with 3 ads experts (Brittany Sager, Mike Ryan, Kirk Williams) to review the recent announcements at #GML2026, and get their real reactions to AI Max for Shopping campaigns. The consensus? We’re moving into an era of hyper-personalized, dynamic ad experiences inside AI surfaces. No static product title can keep up with how specific consumer search intent has become. Here’s what this means for you: 🔷 Text customization: You can generate ad copy that speaks directly to shopper intent and complex, conversational queries. As our experts noted, “no static feed title could meet that kind of demand.” 🔷 High-intent traffic: By dynamically matching your site’s most relevant landing pages to a shopper’s intent, AI Max for Shopping campaigns captures the complex, long-tail searches that standard Shopping campaigns often miss. 🔷 Optimal format selection: Between text and Shopping ads, the best format is selected based on what is most relevant to the shopper’s precise needs in the moment. This drives the high-quality traffic that converts seamlessly. The pro-tip? If you’re already using Shopping campaigns, talk to your Google rep to get started. By leveraging your product feeds, AI Max for Shopping campaigns transforms standard product data into dynamic Shopping ads designed to answer conversational queries. Watch the clip below to hear the experts’ full reactions, and how you can get started today. 🎥👇
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How do you scale localized video production across a massive franchise network without burning through your creative budget? You leverage an AI creative playbook. 👇 For Spray-Net, the challenge was delivering high-quality homeowner leads for their expanding network while keeping visual creative costs efficient. In this video, Matthew Glickman, COO and co-founder of SearchKings®, breaks down how they solved it: 🤖 Used AI-driven storytelling to drive massive cost savings. 💡 Scaled production without the high overhead of traditional models. 🏆 Captured demand earlier in the funnel using seasonal video creatives. Ready to steal the playbook used by award-winning marketers? Check out the video below. 👇 #GML2026
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1 billion conversions. From the living room couch. 🛋️💸 We used to think of the living room TV as a passive screen. Shaifali Gurnani Nathan, Senior Director, Ads marketing and insights APAC, shares just how much that has changed 👉 Last year, YouTube ads on CTV screens drove over 1 billion conversions* This shift tells us that passive viewers are turning into active buyers on YouTube. And YouTube ads are now more interactive and shoppable to be able to capture these moments. The brand takeaway: If your team is still treating television purely as an awareness play, you are missing a highly efficient lower-funnel opportunity. *Source: Google Data, Global, April 17, 2024 to April 15, 2025
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🎯 Struggling to prove your campaign ROI? Look no further than Qualified future conversions (QFC). This metric helps you measure the full value of your demand campaigns. 👇 📈 The proof: By connecting ad exposure to Leading User Actions, Crew Clothing Company drove a 𝟳𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗤𝗙𝗖 over the long term. Stop leaving value on the table. Use QFC in your campaign reports to see the complete picture of how demand creation campaigns generate long-run conversions.
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Stop guessing what happens long after the click ⌛ Standard conversions give you critical, real-time baseline data. But what about the investments that take months to pay off? Enter 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗤𝗙𝗖) – a new, AI-powered metric that connects early signals of intent (like branded searches) to expected future conversions. It bridges the gap between discovery and final purchase, giving you a crystal-clear look at how your demand creation campaigns drive long-term revenue – all with 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 𝘇𝗲𝗿𝗼 𝘀𝗲𝘁𝘂𝗽. We sat down with three ads experts to get their reactions to this measurement shift: 𝗙𝗿𝗲𝗱𝗲𝗿𝗶𝗰𝗸 𝗩𝗮𝗹𝗹𝗮𝗲𝘆𝘀 (CEO, Optmyzer), 𝗔𝗻𝗱𝗿𝗲𝗮 𝗖𝗿𝘂𝘇 (VP of Media Strategy, Monks), and 𝗕𝗿𝗼𝗼𝗸𝗲 𝗢𝘀𝗺𝘂𝗻𝗱𝘀𝗼𝗻 (Director of Growth Marketing, Smith Micro Software, Inc.). Here’s why they say QFC is a marketing game-changer: 💡 𝗜𝘁 𝗲𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀𝗹𝘆 𝗽𝗿𝗼𝘃𝗲𝘀 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲 "𝘛𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘯𝘦𝘸 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘩𝘢𝘵’𝘴 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘻𝘦𝘳𝘰 𝘦𝘧𝘧𝘰𝘳𝘵 𝘵𝘰 𝘴𝘦𝘵 𝘶𝘱 𝘢𝘯𝘥 𝘪𝘵 𝘴𝘵𝘢𝘳𝘵𝘴 𝘮𝘰𝘥𝘦𝘭𝘪𝘯𝘨 𝘵𝘩𝘦𝘴𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘷𝘢𝘭𝘶𝘦, 𝘵𝘩𝘢𝘵’𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨.” - 𝘍𝘳𝘦𝘥 “𝘉𝘦𝘪𝘯𝘨 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘵𝘩𝘢𝘵 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦 𝘣𝘶𝘥𝘨𝘦𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘴𝘶𝘱𝘦𝘳 𝘩𝘦𝘭𝘱𝘧𝘶𝘭." - 𝘉𝘳𝘰𝘰𝘬𝘦 🗺️ 𝗜𝘁 𝘄𝗼𝗿𝗸𝘀 𝘄𝗶𝘁𝗵 (𝗻𝗼𝘁 𝗮𝗴𝗮𝗶𝗻𝘀𝘁) 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 "𝘘𝘍𝘊𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱 𝘶𝘴 𝘣𝘳𝘪𝘥𝘨𝘦 𝘵𝘩𝘢𝘵 𝘨𝘢𝘱 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘦𝘢𝘳𝘭𝘺 𝘣𝘳𝘢𝘯𝘥 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘰𝘷𝘦 𝘰𝘶𝘳 𝘶𝘴𝘦𝘳𝘴 𝘰𝘳 𝘣𝘶𝘺𝘦𝘳𝘴 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺." - 𝘈𝘯𝘥𝘳𝘦𝘢 🚀 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽: Look at QFCs as an early signal to validate your campaigns. As you gain confidence in the data, use those insights to make smarter budget decisions across your accounts and formats. 🎥 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘃𝗶𝗱𝗲𝗼 to see their breakdown and learn how to start tracking your future revenue today. #GML2026
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🎯 Ready to find unexpected conversions and make bidding more predictable? Here are 4 new updates in Google Ads bidding and budgeting that will help you optimize your campaigns and scale with precision. 👇 🔭 1. 𝐒𝐦𝐚𝐫𝐭 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱: Reach converting users from unexpected queries without altering campaign targeting, now expanded to Performance Max campaigns without a product feed. 🛒 2. 𝐒𝐦𝐚𝐫𝐭 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬: Capture more conversions by joining the new beta for Shopping ads on both Performance Max campaigns with a product feed and Shopping campaigns. Reach out to your account team to sign up. ⚡ 3. 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐦𝐨𝐝𝐞 𝐛𝐞𝐭𝐚: Schedule temporary ROAS tolerance changes and add extra daily budget during critical windows to maximize performance during seasonal spikes and product launches. Reach out to your account team to sign up. ⚙️ 4. 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐭𝐚𝐫𝐠𝐞𝐭 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐠𝐞𝐬: Prepare for backend enhancements rolling out August 17 that deliver more consistent performance for budget-limited campaigns, with Google Ads recommendations available starting July 6. Campaigns using Smart Bidding Exploration see on average a +18% increase in unique search query categories with conversions, and a +19% increase in conversions.* *Google Internal Data, Global/Search Ads, Jan - Feb 2026.