Before holiday shoppers make a purchase, they move through countless moments of inspiration, research and comparison. Explore how to show up with more relevance at every stage and turn early consideration into stronger holiday performance. Find more trends to help you win holiday 2026 here: https://msft.it/6041a5KJx
Microsoft Advertising
Advertising Services
Redmond, WA 65,016 followers
We help brands deliver results for the AI era.
About us
At Microsoft Advertising, we empower your business to grow in the AI era by providing innovative marketing solutions that help you reach new audiences. Our AI-powered tools are designed to elevate your advertising capabilities, so you can connect with premium audiences and maximize your ROI across proven inventory. From the moment customers discover your brand to when they make a purchase, we’re your trusted partner, helping you engage more customers across the AI web. Prepare for the Age of AI Shopping by downloading our guide here 👇 https://aka.ms/ads/AgeofAiShopping
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Founded
- 1975
- Specialties
- Advertising Services, Online Advertising, Digital Advertising, Search Advertising, Search Engine Marketing, SEM, Generative Engine Optimization, GEO, and AI Web
Updates
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Heading to DMEXCO? Add these sessions to your list. 👇 We’ve got plenty to talk about at the Microsoft Advertising booth. Check out the carousel for what’s happening, then come say hello in Cologne: https://msft.it/6045aeqPL
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AI is helping holiday shoppers compare products, find deals and decide what to buy. If your product data is incomplete or outdated, your products can be harder for AI to understand and surface. Watch 'Winning Holiday Moments' on demand to get practical guidance on strengthening your product feeds and preparing your campaigns for an AI-influenced holiday shopping journey: https://msft.it/6048ajksE
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At DMEXCO 2026, September 23–24, Microsoft Advertising is bringing conversations on AI, discovery, commerce media, and the future of brand connection to the stage. Swipe through to see where we’ll be, then explore the full agenda and booth details 👉 https://msft.it/6045aZDKR Join the conversation on what’s shaping the next era of advertising.
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Your product data is your most valuable marketing asset. Learn how to get your product feeds AI ready in Prepare for the Age of AI Shopping: https://msft.it/6043aViKS LLMs and agents rely on structured data to evaluate products. If your product information isn’t rich, complete, and easy for AI systems to interpret, it may never become part of a recommendation. Start with a complete, accurate, and current product feed in Microsoft Merchant Center.
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AI is reshaping the holiday shopping journey, influencing decisions before shoppers ever reach your site. Download Unwrapping Performance: The Advertising Holiday Playbook: https://msft.it/6042aVe8E Shoppers are already using AI to discover gift ideas, compare products and hunt for the best deals. And when AI does drive traffic to your site, those visitors convert 42% better than non-AI traffic. Learn how to position your brand to be discovered, chosen and measured as AI becomes a bigger part of commerce.
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Your audience shouldn't be the first to see your ads. Ad Preview Hub gives advertisers a single destination to preview Performance Max and Audience ads across placements and devices before launch. Review creative, collect feedback with shareable links, and streamline the approval process so campaigns can move faster. Explore Ad Preview Hub along with the latest product updates from Microsoft Advertising now: https://msft.it/6046apD0i