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Mustard and Safflower Oil Market Insights

The document discusses mustard and safflower oils in India, including their regions of production, market sizes, major players, and consumer behaviors. Mustard oil is primarily produced in North, Central, and East India, has a market size of Rs. 24,000 crores and major players include Dhara and Fortune. Safflower oil has a smaller market size of Rs. 610 crores and is produced across India but not regularly consumed, with Sundrop being a major player. Consumer behaviors around oil choices are influenced by family, food habits, and culture.

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Bhaswani
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121 views6 pages

Mustard and Safflower Oil Market Insights

The document discusses mustard and safflower oils in India, including their regions of production, market sizes, major players, and consumer behaviors. Mustard oil is primarily produced in North, Central, and East India, has a market size of Rs. 24,000 crores and major players include Dhara and Fortune. Safflower oil has a smaller market size of Rs. 610 crores and is produced across India but not regularly consumed, with Sundrop being a major player. Consumer behaviors around oil choices are influenced by family, food habits, and culture.

Uploaded by

Bhaswani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Mustard & Safflower oil

Mustard
Region: North,Central,East. First press and natural flavored.

Safflower
Region: all parts but not regular consumption

Market Size : Rs.24,000 Crores (3 Million tons). Major players: Dhara, fortune,

Market Size :Rs.610 Crores (77,500 Tons).

Major players: sundrop.

Few brands in mustard oil

Color: dark brown Smell: flavored while cooking Taste: more of mustard essence Density: more thick

Consumers behavior Perception:

Consumers behavior
Influenced by primary groups like family. Practiced users. Food habits Culture

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