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Campaign Strategy Optimization

Rahul, a candidate for the Board of Supervisors, has 100 volunteers for the final week of his election campaign. There are three major campaign strategies remaining: media advertising, door-to-door canvassing, and telephone campaigning. The campaign needs to determine how to distribute the volunteers' work hours across these three strategies to maximize impact given estimated contact times and Rahul's minimum and preferred campaign goals.

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Aggyapal Singh Jimmy
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99 views1 page

Campaign Strategy Optimization

Rahul, a candidate for the Board of Supervisors, has 100 volunteers for the final week of his election campaign. There are three major campaign strategies remaining: media advertising, door-to-door canvassing, and telephone campaigning. The campaign needs to determine how to distribute the volunteers' work hours across these three strategies to maximize impact given estimated contact times and Rahul's minimum and preferred campaign goals.

Uploaded by

Aggyapal Singh Jimmy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Case: Campaign Strategy for an Election

The campaign headquarters of Rahul, a candidate for the Board of Supervisors, has 100 volunteers. With one week to go in the election, there are three ma or strategies are remaining! media advertising, door"to"door canvassing, and telephone campaigning. #t is estimated that each phone call will take appro$imatel% four minutes, each door"to"door personal contact will average seven minutes. These times include time &etween contacts for &reaks, transportation, dialing etc. 'olunteers who work on one will not &e a&le to handle an% other duties. (ach ad will utili)e the talents of three workers for the entire week. 'olunteers are e$pected to work 1* hours per da% during the final seven da%s of the campaign. +t a minimum, Rahul feels he needs ,0000 phone contacts, *0000 personal contacts and three advertisements during the last week. -owever, he would like to see .0000 phone contacts, .0000 personal contacts made, and five advertisements developed. #t is felt that advertising is .0 times as important as personal contacts which in turn are twice as important as phone contacts. Formulate this problem as a goal program with a single weighted priority to determine how the work should be distributed during the final week of the campaign?

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