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Mass Communication Syllabus Overview

This document provides an outline for a syllabus on mass communication. It includes two papers, each worth 100 marks. Paper I covers topics such as the definition and structure of news, features and editorials, organizational structures of newspapers and news agencies, media ethics and laws in Pakistan. Paper II covers topics like the communication process, advertising, public relations, and their importance in Pakistan. It also lists recommended books on subjects like news reporting, advertising basics, public relations writing and journalism.

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557 views2 pages

Mass Communication Syllabus Overview

This document provides an outline for a syllabus on mass communication. It includes two papers, each worth 100 marks. Paper I covers topics such as the definition and structure of news, features and editorials, organizational structures of newspapers and news agencies, media ethics and laws in Pakistan. Paper II covers topics like the communication process, advertising, public relations, and their importance in Pakistan. It also lists recommended books on subjects like news reporting, advertising basics, public relations writing and journalism.

Uploaded by

Naul Nbn
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION

Paper - I Media: Functions, Contents and History 1. 2. %. (. ,. 0. 6. 8. 9. 1<. Total Marks: 100

News: Definition, Structure, Language, Reporting and Sub-Editing Feature, Co u!n and Editoria : Difference of ob"ecti#es, structure, st$ e and content. &rgani'ationa Structures of nationa newspapers and news agencies Et)ics of *ourna is! and Freedo! of t)e +ress +ress Laws in +a-istan and .o#ern!ent /edia Re ations)ip Ro e of Sir S$ed 1)!ed 2)an, /au ana 3afar 1 i 2)an, /u)a!!ad 1 i *o)ar, 4asrat /o)ani and 4a!eed Ni'a!i in 5rdu +ress of t)e Sub-Continent Ro e of Radio, 7e e#ision, print !edia and internet in +a-istan Socia and De#e op!enta Responsibi ities of +a-istani /edia :!portance of Radio 7; Docu!entar$ and Li#e +rogra!!es Difference between t)e news of print !edia and e ectronic !edia

Paper-II

Communication, Advertisin and Pu!lic "elations :. 2. %. (. ,. 0. 6.

Total Marks: 100

+rocess of Co!!unication: source-!essage-c)anne - Recei#er-Noise and Redundanc$ =arriers to Co!!unication +rincip es of Effecti#e Co!!unication De#e op!ent Co!!unication and De#e op!ent *ourna is! Difference between /ass Co!!unication, De#e op!ent Co!!unication, De#e op!ent *ourna is! and De#e op!ent Support Co!!unication 7wo step f ow of co!!unication and &pinion Leaders +ub ic Re ations: Definition and Scope- 7oo s of +ub ic Re ations- +ub ic Re ations in +a-istan- Difference between +R, +ropaganda. 1d#ertising and +ub icit$.

8. 9. 1<.

1d#ertising: Definition-/erits and De!erits- 1d#ertising business in +a-istanDepart!ents of an 1d#ertising 1genc$. :!portance of researc) in 1d#ertising and +ub ic Re ations 1d#ertising as t)e ifeb ood of !edia

"ecommended #ooks
1. 2. (. .. . 1. 3. 6. Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 200 Lorenz: Ne!s "e#ortin$ and %ritin$. Ne! &or'. 200 )i*ani*am: +d,ertisin$ -asics: London,. 200. Tread!e**: Pu/*ic "e*ations %ritin$. Ne! &or'. 200 Tee/*e ed.: Print 0ourna*ism. Ne! &or'. 200 2ch!artz: +ssociated Press "e#ortin$ Hand/oo'. Ne! &or'. 2002 Hijazi and 45ti'har: Mass Communication: 2'i**s, uses and 4ssues: Lahore.2001 2ha5iq: 0ourna*ism and Communication Lahore. 2001

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