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Youth Radio Listening Habits in Lucknow

This document is a research report submitted by Shashikant Mishra to Dr. Neeraj Kumar for a marketing course. The report examines the listening habits of youth in Lucknow, India and their preferences for various radio stations. It includes an acknowledgment section where Shashikant thanks Dr. Kumar for the opportunity to study this topic, acknowledges help from websites and seniors, and expresses gratitude to indirect helpers for project completion.

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Shashikant Mishra
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97 views3 pages

Youth Radio Listening Habits in Lucknow

This document is a research report submitted by Shashikant Mishra to Dr. Neeraj Kumar for a marketing course. The report examines the listening habits of youth in Lucknow, India and their preferences for various radio stations. It includes an acknowledgment section where Shashikant thanks Dr. Kumar for the opportunity to study this topic, acknowledges help from websites and seniors, and expresses gratitude to indirect helpers for project completion.

Uploaded by

Shashikant Mishra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CONSUMER BEHAVIOR

A RESEARCH REPORT ON LISTENING HABIT AMONG YOUTH AND THEIR PREFERENCE IN VARIOUS RADIO STATIONS IN LUCKNOW

SUBMITTED TO:
[Link] KUMAR

SUBMITTED BY:
SHASHIKANT MISHRA MBA 3rd SEM. MARKETING

TABLE OF CONTENTS

ACKNOWLEDGEMENT
I, SHASHIKANT MISHRA have completed this project with full determination and dedication. First of all I would like to thank our marketing professor, Dr. NEERAJ KUMAR, for providing us the opportunity of presenting such an interesting topic. I had very little knowledge of this industry before but now I have learned a lot. While making this project I took help from various websites and learnt a lot of new things. I would also like to thank my seniors who were of great help in providing the guidelines of how to prepare the project. Lastly, I would like to thank all those who indirectly helped me in some or the other way in completing this project.

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