INTRODUCTION

DELMORE TRADING PVT.LTD was established in Dec 2006 but initiall the we!e "uncti#nin$ unde! %e&ste' which was established in the ea! ())6. It is a $#*e!n&ent !ec#$ni+ed e',#!t h#use based in Mu&bai. The c#&,an has $!#wn u, $!aduall "!#& +e!# tu!n#*e! t# -.D 2/ &illi#n tu!n#*e! in a s,an #" / ea!s. .,eciali+ed in e',#!ts #" te'tile "ab!ics &ainl A"!ican ,!ints in (000 c#tt#n1 Read &ade $a!&ents1 stainless steel utensils1 h#useh#ld wa!es1 indust!ial &achine! and ,a!ts and &#ulds. The e',#!t te'tiles t# the tune #" -.D (/220 &illi#ns. E*e! ea! the &a3#! e',#!t is t# A"!ican c#unt!ies. The te'tile bein$ e',#!ted is (000 c#tt#n ,!inted "ab!ics which is called A"!ican ,!ints #! 4itan$ee1 in the ,iece len$th #" 6 5 (2 a!ds. The als# e',#!t 6ualit suitin$ 5 shi!tin$ in 778 5 /98 width. The ha*e *e! st!#n$ tie u,s with leadin$ ,!inte!s "#! A"!ican ,!ints. Thei! tea& is e',e!tise t# s#u!ce an 4ind #" te'tile "ab!ics as ,e! the #*e!seas de&and.

BRIEF DESCRIPTION OF MANAGEMENT TEAM

Del&#!e T!adin$ is a s#le ,!#,!iet#!shi, "i!&. It is an #!$ani+ati#n c#&,!isin$ #" the "#ll#win$ (( ,e#,le and thei! !es,ecti*e desi$nati#ns:

(. M!. V.G. ;undwani <Di!ect#!= 2. Ms > #ti ;undwani <Di!ect#!= ?. M! @a!idas <Acc#unts Mana$e!= 7. M! Mahesh T.;hatwani <E',#!t Mana$e!= /. Ms Ma&ta M. Na$!ani <E',#!t E'ecuti*e= 6. M!. A&it Das <Acc#unts E'ecuti*e= A. Ms .hi,!a Das <Rece,ti#nist= 9. M!. .unil Bh#sle <O""ice B# = ). M!. .ant#sh <O""ice B# = (0. M!. An4ush <O""ice B# = ((. M!. Dee,a4 <O""ice B# =

PRODUCTS/SERVICES OFFERED AND UNIQUE ADVANTAGES

Del&#!e a!e e',#!te!s #" *a!i#us t ,es #" hi$h 6ualit ,!#ducts. Thei! ,!#duct line includes: (= Te'tiles 2 A"!ican ,!ints1 .wiss c#tt#n1 etc. 2= Ga!&ents 2 A!abian !#be1 .hi!ts1 T!#use!s1 etc. ?= .tainless steel 2 .#u, ,lates1 R#und t!a 1 cutle! 1 etc. 7= M#ulds and &achine! 2 C##lin$ t#we!s1 C#&,!ess#!s1 T!ans"#!&e!s1 etc. /= Pac4a$in$ 5 P!intin$ 2 Ca!t#ns1 .tic4e!s1 Catal#$ues1 etc. 6= T#wels 2 Plain d ed t#wels1 Beach t#wels1 etc. A= .und!ies 2 .tati#ne! 1 C#&&#dities 5 M#ulded "u!nitu!e. inte!nati#nal

-NID-E ADVANTAGE.:
Thei! st!en$th lies in s#u!cin$ #" the ab#*e ,!#ducts bein$ &anu"actu!ed in India. The als# ha*e tie u,s with "act#!ies "#! #uts#u!cin$ *a!i#us ,!#ducts based #n the needs and wants #" the Bu e!sEI&,#!te!s. The &a3#! e',#!ts a!e #" te'tiles &ainl A"!ican ,!ints in Fest A"!ican c#unt!ies. As India is the la!$est ,!#duce! #" c#tt#n the 6ualit #" the c#tt#n used "#! ,!intin$ $i*es a sli$ht ed$e #*e! its "#!ei$n c#&,etit#!s.

FOREIGN MARKET EXPERIENCE

.ince the ,ast ((2(2 ea!s the ha*e been e',#!tin$ t# A"!ica and1 initiall the als# used t# e',#!t t# Gul" c#unt!ies but ha*e !ecentl st#,,ed. In A"!ica A/2900 #" e',#!ts #" the c#&,an a!e t# c#unt!ies li4e An$#la1 L#ne1 C#t#n#u1 La$#s1 Abid3an and P#inte N#i!e. A"!ica has a *e! wide &a!4et "#! c#tt#n d!esses as thei! cli&ate c#nditi#ns a!e si&ila! t# Indian c#nditi#ns. The st le and taste #" the A"!icans als# d#es n#t chan$e that "!e6uentl . India bein$ the la!$est ,!#duce! #" c#tt#n has an ad*anta$e as the !aw &ate!ials a!e a*ailable at a chea,e! !ate and the!e"#!e the ,!#ducts bein$ &anu"actu!ed tu!n #ut t# be *e! !eas#nable. Due t# this !eas#n the!e is *e! sti"" c#&,etiti#n in this sect#!. The!e is *e! little &a!$in "#! ,!#"its. Recentl the a!e "acin$ a d#wn"all in thei! business as a !esult #" the !e$ulati#ns i&,le&ented b the A"!ican $#*e!n&ent in #!de! t# ,!#tect the h#&e indust!ies.

INDUSTRY STRUCTURE AND COMPETITION

IND-.TRG .TR-CT-RE: The te'tile indust! #ccu,ies a uni6ue ,lace in #u! c#unt! . One #" the ea!liest t# c#&e int# e'istence in India1 it acc#unts "#! (70 #" the t#tal Indust!ial ,!#ducti#n1 c#nt!ibutes t# nea!l ?00 #" the t#tal e',#!ts and is the sec#nd la!$est e&,l# &ent $ene!at#! a"te! a$!icultu!e. Te'tile Indust! is uni6ue in the te!&s that it is an inde,endent indust! 1 "!#& the basic !e6ui!e&ent #" !aw &ate!ials t# the "inal ,!#ducts1 with hu$e *alue2additi#n at e*e! sta$e #" ,!#cessin$. Te'tile indust! in India has *ast ,#tential "#! c!eati#n #" e&,l# &ent #,,#!tunities in the a$!icultu!al1 indust!ial1 #!$ani+ed and decent!ali+ed sect#!s 5 !u!al and u!ban a!eas1 ,a!ticula!l "#! w#&en and the disad*anta$ed. Indian te'tile indust! is c#nstituted #" the "#ll#win$ se$&ents: Read &ade Ga!&ents1 C#tt#n Te'tiles includin$ @andl##&s1 Man2&ade Te'tiles1 .il4 Te'tiles1 F##len Te'tiles1 @andic!a"ts1 C#i!1 and >ute.

The #utl##4 "#! te'tile indust! in India is *e! #,ti&istic. It is e',ected that Indian te'tile indust! w#uld c#ntinue t# $!#w at an i&,!essi*e !ate. Te'tile indust! is bein$ &#de!ni+ed b an e'clusi*e sche&e1 which has set aside H/bn "#! in*est&ent in i&,!#*isati#n #" &achine! . India can als# $!ab #,,#!tunities in the e',#!t &a!4et. Competition: The!e is ,lent #" c#&,etiti#n in the d#&estic &a!4et "#! e',#!t #" A"!ican ,!ints. Pahala3 Rai >ai4ishan and >aish!ee e',#!ts a!e the &a3#! th!eats t# the c#&,an due t# thei! c#&,etiti*e ,!ices and 6ualit .

MARKET RESEARCH
TARGET COUNTRIES The ,!i&a! c#unt! that the ta!$et is Feste!n ,a!t #" A"!ica which includes c#unt!ies li4e An$#la1 L#ne1 C#t#n#u1 La$#s1 Abid$#n and P#inte N#i!e. The sales in the A"!ican c#unt!ies acc#unted "#! A/0 I 900 #" the t#tal tu!n#*e! #" the c#&,an . The sec#nda! c#unt! t# a ce!tain e'tent we!e c#unt!ies in the Gul" <Muscat1 Data! etc.= but due t# l#w sales and ,!#duct n#t bein$ a,,!eciated in the &a!4et the n# &#!e e',#!t in the Gul" c#unt!ies. The sales in these c#unt!ies acc#unted "#! a &e!e (/02200 #" the t#tal tu!n#*e! #" the c#&,an . The te!tia! c#unt! that the used t# ta!$et was -nited .tates but c#uld n#t sustain thei! ,#siti#n in the &a!4et due t# se*e!e c#&,etiti#n "!#& Chinese su,,lie!s wh# c#uld a""#!d t# su,,l at e*en chea,e! !ates.

MARKET CONDITIONS IN WEST AFRICA

DEMAND IN FE.T A%RICA:
Fest A"!ica is a $!eat &a!4et "#! A"!ican ,!ints. The de&and is hi$hest in An$#la. E*e! c#unt! has its #wn taste. Li4e in An$#la b#th c#tt#n as well as ,#l este! is ,!e"e!!ed at e*en a hi$h ,!ice but in the #the! c#unt!ies li4e L#ne1 C#t#n#u1 La$#s1 etc. #nl c#tt#n is ,!e"e!!ed and that t# at a l#we! ,!ice. De&and is hi$hest du!in$ Ch!ist&as and Eid as the &a3#! ,#,ulati#n #" Fest A"!ica c#nsists #" Ch!istians and Musli&s. P!esentl the de&and has !educed due t# in2h#use indust!ies in the stated c#unt!ies. Gene!all in a &#nth A29 c#ntaine!s a!e e',#!ted with each c#ntaine! c#stin$ H600002 HA0000.

COMPETITION IN FE.T A%RICA:

The c#&,etiti#n is *e! hi$h in India itsel" with little &a!$in #" ,!#"its "#! e',#!tin$. The ,!esent &a!4et c#nditi#ns a!e als# n#t suitable "#! e',#!ts due t# d#&estic ,!#ducti#n in Feste!n A"!ica which is cu!bin$ the ,!#ducti#n in a wa !educin$ the ,!#"its #" e',#!te!s t# ba!e &ini&u&. The a!e ,!#&#tin$ d#&estic ,!#ducti#n which is b!in$in$ health c#&,etiti#n t# the e',#!te!s.

ENTRG BARRIER. IN FE.T A%RICA:

The!e a!e n# such ent! ba!!ie!s "#! the te'tile indust! in Fest A"!ica. Onl i&,#!ts a!e cu!bed t# a ce!tain e'tent t# "l#u!ish &#!e #" the d#&estic &a!4ets. %#!ei$n e'chan$e "luctuati#n !is4 is alwa s in the &inds with a c#ntinu#us &#*e&ent #" the -... D#lla!. Due t# this the $ain #! l#ss has t# be b#!ne b the e',#!te! the&sel*es. A"!ica is a "!ee ,#!t a!ea the!e"#!e n# e',#!t duties ha*e t# be ,aid. Lette! #" C!edit is n#t usuall used in A"!ica. Deli*e! a$ainst ,a &ent is &#stl used which inc!eases the "#!ei$n e'chan$e !e&ittance !is4 &a4in$ e',#!te!s thin4 be"#!e su,,l in$.

MARKETING DECISIONS
DI.TRIB-TION DECI.ION.: Di!ect e',#!tin$: Del&#!e is a &e!chant t!ade! which e',#!ts A"!ican ,!ints di!ectl t# the west A"!ican c#unt!ies. The ha*e thei! #wn #""ice in the west a"!ican c#unt! <An$#la= s# the!e is n# need "#! a &iddle&an.

[email protected]
Del&#!e d#esnJt #wn a wa!eh#use #" its #wn as the d# n#t ca!! #ut &anu"actu!in$ #,e!ati#ns in h#use. Fhene*e! !e6ui!ed the hi!e a wa!eh#use at the !es,ecti*e ,#!t in #!de! t# st#!e the $##ds till the a!e dis,atched.

LOGI.TIC.
The hi!e a l#$istics a$ent wh# ta4es ca!e #" the t!ans,#!tati#n1 ,ac4a$in$1 $##d se!*ice and ti&el shi,&ent #" the #!de!. The als# hel, Del&#!e in "ul"illin$ ,#st #!de! se!*icesE a"te! shi,&ent se!*ices <i" an =.

PRICING DECI.ION.: P!icin$ decisi#ns a!e based #n the 6ualit #" the "ab!ic used "#! e',#!tin$. The!e a!e *a!i#us 6ualities #" "ab!ic used "#! ,!intin$. Based #n the &ate!ial1 c#st is decided. Gene!all the A"!ican ,!inted cl#th is s#ld at Rs.(72(/ ,e! &ete!. The ,!#"it &a!$in is *e! l#w in this sect#! due t# *e! hea* c#&,etiti#n. The ,!#"it is /260 #n c#st. As lette! #" c!edit is !a!el used in the A"!ican &a!4et1 ab#ut /00 ad*ance is ta4en "!#& each bu e!. Due t# "luctuati#n in the e'chan$e !ates1 the use the c#nce,t #" hed$in$ "#! ,!#tecti#n. The $#*e!n&ent ,!#*ides the& with dut d!awbac4s which hel,s the& ,!ice thei! ,!#duct at !eas#nable !ates.

PROMOTION DECI.ION.: The a!e listed #n sea!ch en$ines #n the inte!net. Bein$ t!ade!s n# ad*e!tise&ents a!e !e6ui!ed. The c#&,an was sta!ted and is still success"ull !unnin$ #n the basis #" c#ntacts and !elati#ns. .# the!e"#!e the!e a!e n# such ,!#&#ti#nal acti*ities unde!ta4en b the c#&,an .

LEGAL DECISIONS
AGENTEDI.TRIB-TOR AGREEMENT.: Del&#!e T!adin$ P*t. Ltd. has a b!anch in An$#la which itsel" acts as an a$ent #! dist!ibut#! and c#nt!#ls the t!adin$ acti*ities in Fest A"!ica. All the le$al acti*ities a!e unde!ta4en with the c#2#!dinati#n between b#th the #""iceJs <Mu&bai and An$#la=. PATENTECOPGRIG@T ELOGO PROTECTIONETRADEMAR;: The na&e DELMORE TRADING PVT. LTD. is n#t ,atented.The ,!#ducts that the e',#!t d# n#t ha*e an s,eci"ied labels1 but i" the cust#&e!Js c#n*e thei! !e6ui!e&ent "#! the sa&e1 the c#&,an ,!#*ides labels. CERTI%ICATION RED-IRED %OR T@AT MAR;ET: It is a $#*e!n&ent !ec#$ni+ed e',#!t h#use and n# ce!ti"icati#n is !e6ui!ed t# t!ade in Fest A"!ica as it has n# t!ade ba!!ie!s. DI.P-TE RE.OL-TION: T!ade !elati#ns a!e with c#&,anies which a!e well established in the A"!ican &a!4et and ha*e $##dwill in the &a!4et. As lette!s #" c!edit d# n#t w#!4 in Fest A"!ica1 the as4 "#! /00 ,a &ent in ad*ance "!#& the cust#&e!s t# $et ,a &ent assu!ance. .ince the t!ade with !eliable cust#&e!s #*e! the ,ast (02(2 ea!s n# issues has a!isen till n#w.

MANUFACTURING AND OPERATIONS

LOCATION AND MAN-%ACT-RING %ACILITG: The s#u!ce thei! !aw &ate!ials "!#& Gu3a!at1 Ra3asthan1 Ti!,u! and C#i&bat#!e. On basis #" 6ualit 1 the ,u!chase standa!d 6ualit c#tt#n "!#& Gu3a!at and Ra3asthan and ,!e&iu& 6ualit "!#& Ti!,u! and C#i&bat#!e. The d# n#t ha*e a &anu"actu!in$ setu, and the!e"#!e #uts#u!ce the !est #" thei! ,!#ducti#n. EKPAN.ION PLAN.: .ince the a!e 3ust t!ade!s and n#t &uch #" ca,ital is !e6ui!ed1 e'cess de&and "!#& bu e!s w#uld als# n#t !e6ui!e the& t# e',and as n# &anu"actu!in$ acti*it ta4es ,lace. INCENTIVE. BG T@E GOVERNMENT %OR [email protected] T@AT LOCATION: %#! ch##sin$ Fest A"!ica the $#*e!n&ent ,!#*ides dut d!awbac4 t# the c#&,an . .,eci"icall "#! An$#la the als# $et an additi#n #" 2./0 #n the %OB ,!ice i.e. <new "#cus &a!4et sche&e.=

PERSONNEL DECISIONS
The cu!!ent &ana$e&ent ta4es h#ld #" the e',#!t t!adin$ ,!#cedu!es and d#cu&entati#n. I" new e&,l# ees a!e needed1 the a,,#int the sa&e th!#u$h ,e!s#nal c#ntacts and !elati#ns.

FINANCIAL DECISIONS
%INANCIAL .TATEMENT.: The c#&,an has $!#wn $!aduall and ,!esentl has a tu!n#*e! #" Rs.2/2?0 c!#!es. It d#es n#t !e6ui!e a la!$e in*est&ent as it is a t!adin$ "i!&. The c#&,aniesJ &a'i&u& tu!n#*e! ca&e in the ea!s 20002200? when it was Rs.A/290 c!#!es. .ince then the sales has !educed due t# A"!ican &a!4ets cu!bin$ e'cess #" i&,#!ts int# the c#unt! t# ,!#&#te thei! in2h#use indust!ies. .O-RCE. O% %-NDING: The c#&,an bein$ a t!adin$ "i!& d#es n#t !e6ui!e la!$e in*est&ent. The ca,ital is !aised #nl "!#& ,!i*ate ban4s. The l#ans and "inances "!#& the ban4 a!e su""icient "#! the c#&,an t# !un its #,e!ati#ns. The c#&,anies ban4in$ t!ansacti#n ta4es ,lace "!#& 22? di""e!ent ban4s li4e ING V s a1 Indian O*e!seas Ban4. IndusInd Ban4. Othe! s#u!ce #" "undin$ has ne*e! been !e6ui!ed b the "i!& "#! d#in$ business. %INANCIAL PLANNING AND %-T-RE .O-RCE. O% %-NDING: As stated ea!lie! the "unds ,!#*ided b the ban4 is su""icient "#! the c#&,an . The "utu!e s#u!ces #" "undin$ "#! the c#&,an t## is the ,!i*ate ban4s as n#t &uch in*est&ent $#es in "#! such t!adin$ "i!&s. INCENTIVE. BG GOVERNMENT O% INDIA: Ban4 l#ans a!e sancti#ned *e! "ast "#! e',#!ts and at a l#we! !ate #" inte!est. Bill disc#untin$ "acilities a!e als# ,!#*ided "#! the&. %#! e',#!tin$1 #n c#tt#n A0 #n "#b and ,#l este! (?.(0 #n "#b is $i*en as a dut d!awbac41 which is an incenti*e $i*en b the $#*e!n&ent "#! b!in$in$ in "#!ei$n cu!!enc .