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Indian Retail Sector Analysis Guide

This document contains a table of contents for a report on the retail industry in India. The table outlines 6 chapters that will cover: an overview of the Indian retail sector and industry analysis; retail formats in India and major players; the history and layout of lifestyle stores; company overview and market share; market size, structure, shopper behavior and retail sales tracking; and SWOT analysis, STP analysis, and marketing mix. It also lists sections on advertising, marketing plans, loyalty programs, value propositions, target customers, and merchandising, logistics, supply chain and CRM challenges.

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Vishal Patel
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1K views1 page

Indian Retail Sector Analysis Guide

This document contains a table of contents for a report on the retail industry in India. The table outlines 6 chapters that will cover: an overview of the Indian retail sector and industry analysis; retail formats in India and major players; the history and layout of lifestyle stores; company overview and market share; market size, structure, shopper behavior and retail sales tracking; and SWOT analysis, STP analysis, and marketing mix. It also lists sections on advertising, marketing plans, loyalty programs, value propositions, target customers, and merchandising, logistics, supply chain and CRM challenges.

Uploaded by

Vishal Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

TABLE OF CONTENT

SR.NO I. II. III. 1 2 3 4 5 1 2 3 4 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 PARTICULAR PREFACE ACKNOWLEDGEMENT TABLE OF CONTENT What is retail Industry over view Industry analysis of Indian retail sector Retail format in India Major players History of lifestyle Store layout Company overview Market share Vision and mission objective Market size, structure and shopper behavior Retail sales, tracking Swot analysis STP analysis Marketing mix Advertising & marketing plan Loyalty programmed Definition of value proposition Target customer Merchandising Logistic challenges Supply chain CRM PAGE NO I
II III

CHAPTER 1
2 5 8 13 17 24 26 30 33 35 35 36 37 38 41 41 43 47 47 51 52 52 54 54 60 62 63

CHAPTER 2

CHAPTER 3

CHAPTER 4

CHAPTER 5

CHAPTER 6
1 Recruitment and selection 2 Conclusion 3 Bibliography

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