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Goodwin's Music Video Theory Explained

1. Andrew Goodwin's music video theory discusses how music videos generate genre characteristics by linking to film genres and styles. They influence each other through shared visual motifs. 2. Goodwin notes music videos frequently feature voyeuristic gazes and close-ups of the female body to appeal to male audiences. 3. The relationship between music and visuals in a video can be illustrative, amplifying, or contradictory to the song's lyrics and meaning. Shots are manipulated to emphasize certain elements.

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203 views4 pages

Goodwin's Music Video Theory Explained

1. Andrew Goodwin's music video theory discusses how music videos generate genre characteristics by linking to film genres and styles. They influence each other through shared visual motifs. 2. Goodwin notes music videos frequently feature voyeuristic gazes and close-ups of the female body to appeal to male audiences. 3. The relationship between music and visuals in a video can be illustrative, amplifying, or contradictory to the song's lyrics and meaning. Shots are manipulated to emphasize certain elements.

Uploaded by

08nettleyjor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Andrew Goodwins Music Video Theory

Andrew Goodwins music video theory



1. Music videos generate genre characteristics this
could go further in that they also link to film genres,
intersexuality. Many rock songs are influenced by
horror films.
AC/DC - Shoot To Thrill (Iron Man 2 Version)
The music video links to the second Iron Man film. The
film genre itself is action. But there are lots of features
where Robert is posing in the suit and can relate to the
lyrics when it ends in Shoot to Thrill.


2. There is frequently reference to notion of looking
(Screens. Within scenes, mirrors, telescopes, etc.)
and particular voyeuristic treatment of the female
body. see Robert palmers addicted to love video.

Eminem - Superman (Official Video)
- The music video has scenes which features Eminem
and a female performing through spy holes through
the door.
-

3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting). See
killer/ papa was a rolling stone by George Michael.

Grits - My Life Be Like/Ohh Ahh (Remix ft. 2Pac & Xzibit -
Tokyo D -
- The music amplifies how cool the cars are looking
when the lyrics cross with Ohh Ahh. The shot is also
in a slow motion, again emphasising and allowing
male audiences to visualise the looks of the cars.
4. The demands of the record label will include the need
for lots of close ups of the artist and the artist may
develop motifs which occur across their work, (A
visual style) The artist almost always sing to us as
the viewers, breaking the 4
th
wall with direct address.
Beyonc - Drunk in Love (Explicit) ft. JAY Z
Features close-ups and medium shots of beyonces
body, especially in her bikini lying down sexually.
With the shots slowed down, allowing the male
audience to gaze at her.

5. There is often intertextuality references between
films, TV programmes and other music videos.
Audiences enjoy knowing the in joke. California
Love by Dre is Hype Williams homage to Mad max.

Iggy Azalea - Fancy (Explicit) ft. Charli XCX
Copies from the film
-
Michael Shore concludes that music video is:
Recycled styles, surface without substance,
simulated experience, information overload, image
and style scavengers, ambivalence, decadence,
immediate gratification, vanity and the moment,
image assaults, the death of content etc.

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