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Keeping in Mind Your Term Project "Ipakistan" Group Make A Report Covering The Topics Highlighted in The Toc

The document is a report submitted by the iPakistan group for their term project. It covers various topics related to services marketing as outlined in the Table of Contents, including the marketing mix, consumer behavior theory, service branding, pricing strategies, and a service blueprint. The report was submitted on April 9th, 2015 and presentations on the project were scheduled for April 16th and 23rd, 2015.

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Muhammed Ghazanfar
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309 views3 pages

Keeping in Mind Your Term Project "Ipakistan" Group Make A Report Covering The Topics Highlighted in The Toc

The document is a report submitted by the iPakistan group for their term project. It covers various topics related to services marketing as outlined in the Table of Contents, including the marketing mix, consumer behavior theory, service branding, pricing strategies, and a service blueprint. The report was submitted on April 9th, 2015 and presentations on the project were scheduled for April 16th and 23rd, 2015.

Uploaded by

Muhammed Ghazanfar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Report:

Keeping in mind your term project


iPakistan group make a report
covering the topics highlighted in
the TOC
Report Submission on the 9th
April 2015
Presentations on 16th & 23rd
April 2015

Table of Contents

S. No.

Description

Cover Page

Letter of Transmittal

Acknowledgements

Abstract

1.

Executive Summary

2.

Introduction to the Service

Extended Services Marketing Mix

Three-Stage Model of Consumer


Behavior Applied to the Service

Role and Script Theories Applied


to the Service

Core and Supplementary


Services

6.1

The Flower of ServiceAdding


Value via Supplementary
Services

6.2

Distribution Channels

Branding of Services

Communication Strategy

Foundation for Setting Prices


-Cost-based, Value-based, and
Competition-based Pricing

10

Service Blueprint

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