Scribd
Upload
84 views1 page

Marketing & Media Career Profile

Alyssa Cooney is a recent graduate from Rowan University with a Bachelor's degree in Communication Studies and minors in Marketing and Advertising. She has over 5 years of experience in marketing and digital marketing roles including internships at May Media Group and Orpical Group. She is skilled in social media marketing, market research, and customer service.

Uploaded by

api-284413514
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
84 views1 page

Marketing & Media Career Profile

Alyssa Cooney is a recent graduate from Rowan University with a Bachelor's degree in Communication Studies and minors in Marketing and Advertising. She has over 5 years of experience in marketing and digital marketing roles including internships at May Media Group and Orpical Group. She is skilled in social media marketing, market research, and customer service.

Uploaded by

api-284413514
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

ALYSSA COONEY

[email protected]
(862)-354-0605
79 Skyline Drive, Sparta, NJ 07871

EDUCATION
Rowan University, Glassboro, NJ
Bachelor of Arts: Communication Studies
Minors: Marketing and Advertising
Specialization Concentration: Rhetoric/Cultural Criticism
GPA 3.4, Deans List

May 2015

EXPERIENCE
May Media Group, Marlton, NJ
Jan 2015-Present
Digital Marketing Intern
Create final market research reports for clients after blogger and sampling programs are complete.
Assist with interactive marketing campaigns (Twitter, Facebook) for 30-50 clients.
Monitor blog comments to manage brand perception and optimize customer satisfaction.
Assist in the assembly of consumer sample packs.
Jimmy Johns, Rowan University, Glassboro, NJ
Jan 2015-Present
Student Marketing Consultant
Develop a marketing plan for a local upcoming business with a team of four other people in a class project.
Apply quantitative and qualitative analysis to help solve the clients marketing problems.
Propose and evaluate alternative solutions.
Orpical Group, Berlin, NJ
Sept 2014-Dec 2014
Marketing Intern
Enhanced social media presence for clients on various platforms (Twitter, Facebook, Google Plus, LinkedIn).
Created a social media calendar, posts, and advertising campaigns across social media platforms.
Prepared the designs of flyers, case studies, and FAQ pages.
Ritas Italian Ice, Sparta, NJ
May 2013-Aug 2014
Manager
Managed a team of 8 Treat Team employees to ensure customer satisfaction and store cleanliness.
Trained new employees by teaching them the values of customer service.
Tracked the financial progress and accuracy of the cash register throughout daily shifts.
Used social media to increase customer awareness.
Treat Team Member
June 2010-Apr 2013

LEADERSHIP ACTIVITIES
Treasurer, Lambda Pi Eta, Communication Honor Society, Rowan University Chapter
Sept 2014-Present
Control the money, its collection, and disbursement for a club of 60 members.
Organize all accounting and budgeting procedures throughout the year.
Advertising and Publicity Committee, Colleges Against Cancer, Rowan University
Sept 2011-Present
Promote and advertise the biggest on-campus fundraising event, Relay For Life, to students, faculty, and the community
through various tactics.
Partner, Rowan Unified Sports
Sept 2012-Present
Promote unity and inclusion through participation alongside Special Olympic athletes in Soccer and Basketball.

RELEVANT SKILLS

You might also like