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Drive Sober Dallas: DUI Prevention Event

This document outlines plans for an event called "Drive Sober Dallas" which aims to prevent drunk driving by providing safe rides home. It discusses staggering drunk driving statistics in Texas and Dallas. Partners like the Dallas Regional Chamber, State Farm, and Safe Ride America will help bring the community together and provide transportation alternatives. A car show event will be held to raise awareness and funds, with support from local car collectors and companies. Proceeds will help Safe Ride America provide over 20,000 safe rides home annually.

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116 views19 pages

Drive Sober Dallas: DUI Prevention Event

This document outlines plans for an event called "Drive Sober Dallas" which aims to prevent drunk driving by providing safe rides home. It discusses staggering drunk driving statistics in Texas and Dallas. Partners like the Dallas Regional Chamber, State Farm, and Safe Ride America will help bring the community together and provide transportation alternatives. A car show event will be held to raise awareness and funds, with support from local car collectors and companies. Proceeds will help Safe Ride America provide over 20,000 safe rides home annually.

Uploaded by

api-290868743
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Drive Sober Dallas

Vivek Jogi, Heather Lunger, Brandon Milburn,


Kasra Salarian, and Shane Santhosh
23 April 2015

Tragic Tale
Gabrielle Javadi

Photo credit Fox 4 News

Staggering Statistics

TxDot Public Accident Reports 2013

Total Economic Loss (TX)

$25.7 Billion

DUI Economic Loss (Dallas county) $623 Million

Total DUI Deaths (TX)

1,089

DUI Injured Persons (Dallas city)

1,428

DUI Deaths (Dallas county)

82

Drive Sober Dallas

Bringing the people of Dallas together to prevent drunk driving by


providing a safe ride home.
Dallas Regional Chamber
State Farm
Safe Ride America
Car Show

State Farm

Profile
Top Auto Insurer
2 Million sqft Campus in DFW
64 Agents in Dallas
44 Million Auto Insurance
Policies

Awards
2014 Most Admired Company
Fortune Magazine

2014 Top Company For


Executive Women
National Association of Female
Executives (NAFE)

Community Involvement
Education
Scholarships
Key initiative
support

Safety
Teen Driving Safety
Sober Driving

Grants
Safety and
Education
Partnership Grants

Partners
Red Cross
Habitat for
Humanity
And many more

How Safe Ride America Works

1.

Customer Orders a Driver

2.

Driver Dispatched

3.

Professional Driver Arrives

4.

Drives Customer Home


a.

Pay Now or Pay Later

Safe Ride America

Self-sustaining income

15 years experience

20,000 safe rides home

Restaurant partners

Advantages over uber

Car Show

Brings people together to celebrate Dallas


Raises awareness of DUI in Dallas
Focuses on local collectors and companies
Raises money by providing value

Dallas Convention Center

Iconic location

Adequate space

Public transit access

Cars
Toyota

Major company
moving to DFW.

Ferrari

Local Collectors

Willing to donate a
car to auction. Loves
local participation.

Dallas collectors have


many fascinating
cars.

Other Vendors

Food trucks

Body shops

Kidventure

Other vendors

Marketing

Thunderclap Campaign

Word Of Mouth

Radio / Flyers

Budget
Total Expense: $49,210
$38,500 Location
$10,060 Booths, Equipment, and Other
$650 Advertising - Guerrilla social media campaign
Total Raised: $338,000
Estimated 30,000 attendees
$11,000 Booth Rental

Use of Funds

Estimated 20,000+ safe rides each year.


Underwood Childrens Fund
Costs:
Hiring and training drivers
Licensing and permits
Acquiring office space

Timeline - 2015

Drive Sober Dallas

Fun event for the


whole family

Lasting impact

Make Dallas Safer

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