Our corporate values
Vodafones rapid growth has come principally from the technical innovations that have opened new
markets and from the efforts of our employees.
Customer orientation
Partnerships with our customers and suppliers are essential to our mutual success. We strive to:
Listen and respond to our customers, suppliers and stakeholders
Clearly communicate mutual intentions and expectations
Deliver innovative and competitive products and services
Make it easy to work with us
Be a vendor of choice
Discipline
The complexity of our work and our tough business environment demand a high degree of discipline
and co-operation. We strive to:
Conduct business with uncompromising integrity and professionalism
Ensure a safe, clean, and injury-free workplace
Make and meet commitments
Properly plan, fund and staff projects
Pay attention to detail
Quality
Our business requires continuous improvement of our performance to our Mission and Values. We
strive to:
Achieve the highest standards of excellence
Do the right things right
Continuously learn, develop and improve
Take pride in our work
Risk taking
To maintain our innovative environment, we strive to:
Foster innovation and creative thinking
Embrace change and challenge the status quo
Listen to all ideas and viewpoints
Learn from our successes and mistakes
Encourage and reward informed risk taking
Great place to work
A productive and challenging work environment is key to our success. We strive to:
Be open and direct
Promote a challenging work environment that develops our workforce
Work as a team with respect and trust for each other
Recognise and reward accomplishments
Manage performance fairly and firmly
Be an asset to our communities
Results oriented
We are results oriented. We strive to:
Set challenging and competitive goals
Focus on output
Assume responsibility
Constructively confront and solve problems
Execute flawlessly
These values are deeply ingrained in Vodafone's operating methods, management structure and
processes.