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Film Sales and Marketing Strategy

The document outlines the key stages in the film distribution process: sales, marketing, exhibition, and other points. In sales, a producer meets an agent to pitch and distribute the film. They create a trailer and collect materials. For marketing, test screenings determine the audience which is then targeted through posters, trailers, and word of mouth advertising. In exhibition, the film premieres in cinemas and distributors supply screens. Profits are then shared out.

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245 views1 page

Film Sales and Marketing Strategy

The document outlines the key stages in the film distribution process: sales, marketing, exhibition, and other points. In sales, a producer meets an agent to pitch and distribute the film. They create a trailer and collect materials. For marketing, test screenings determine the audience which is then targeted through posters, trailers, and word of mouth advertising. In exhibition, the film premieres in cinemas and distributors supply screens. Profits are then shared out.

Uploaded by

shopoholic99
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SALES: MARKETING: EXHIBITION: OTHER POINTS:

 The producer meets a sales agent  They run test screenings to see  A premiere launches the film with  The film is shown on planes, in
who is a specialist in film sales which audience it appeals to famous stars present hotels etc.
 A trailer is then made to advertise  They then target this audience  It is screened in cinemas  DVD’s are bought if not watched in
the film with posters and trailers  Distributors supply exhibitors with cinemas
 They collect everything they will  Word of mouth spreads positive screen prints  TV channels advertise the film
need to distribute the film feedback of the film with TV, radio  The number of prints depend on with trailers
 They must do a good job pitching and newspapers the number of scenes  Computer games may then be
the film because of competition  Internet spreads this to other  They take their share of the box created
 When this is approved they can countries which makes niche office profit  Profit is then shared out and they
negotiate good deals with marketing possible  The financers then recover their collect their rewards
distributors around the world  A deal is made with the cinemas investments

Examples: Examples: Examples: Examples:


Working Title: must plan the pitch in detail for Working Title: all films are linked with actors Working Title: afford the deal for it to be Working Title: as films are similar with actors
success which makes them successful screened they know what to expect
Warp: not as well known so might struggle Warp: rely on word of mouth for advertising Warp: have to split the share of profit equally Warp: may not afford extras with the profit
Hollywood: most popular and more likely to because of finance as they haven’t got as much they gain
be successful due to money Hollywood: have enough money to advertise Hollywood: spend most profits on premieres Hollywood: they can afford DVD’s and
all over the world to advertise new films computer games because of popularity,
marketing and finance.

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