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Volkswagen's Evolution and Scirocco Revival

Volkswagen is one of the largest automobile manufacturers in the world. It originated in the 1930s in Germany as "the people's car," designed to be an affordable vehicle for the masses. The first prototype, called the kdf-wagen, was developed in the 1930s and resembled the iconic Beetle model. After shifting production to military vehicles during World War 2, Volkswagen revived its focus on civilian vehicles like the Beetle and saw major success, producing over 1000 cars per day by the 1950s under new leadership. The acquisition of Audi in 1964 helped Volkswagen expand its capabilities in engines and front-wheel drive systems.

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Shyam Raj
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4K views4 pages

Volkswagen's Evolution and Scirocco Revival

Volkswagen is one of the largest automobile manufacturers in the world. It originated in the 1930s in Germany as "the people's car," designed to be an affordable vehicle for the masses. The first prototype, called the kdf-wagen, was developed in the 1930s and resembled the iconic Beetle model. After shifting production to military vehicles during World War 2, Volkswagen revived its focus on civilian vehicles like the Beetle and saw major success, producing over 1000 cars per day by the 1950s under new leadership. The acquisition of Audi in 1964 helped Volkswagen expand its capabilities in engines and front-wheel drive systems.

Uploaded by

Shyam Raj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Introduction

• Volkswagen – the largest automobile


manufacturer in Europe, one of the four largest in
the world.
• Volkswagen, “the peoples' car”, origin can be
traced to the 1930s.
• It was designed to be an affordable car for the
common man.
• In 1936 the 1st prototype was called kdf-wagen,
was designed in Stuttgart, Germany.
• The prototype was similar to Beetle’s model.
Contd...
• Construction for the production plant for the model
began in 1938 at Wolfsburg, Germany.
• During WW-II, the company shifted its focus to
producing military vehicles (Type 81 kubelwagen &
Schwimmwagen).
• Later revived by British Army Officer Major Ivan
Hirst.
• By 1946, the factory was producing 1000 Beetle cars
a month mainly for the British army, army officers &
the German post office.
• Later the factory was controlled by West German
govt.’s Trust.
Contd...
• In 1948, Heinrich Nordoff, a former Sr. Manager at
Adam Opel Gmbh, was recruited to run the factory.
• Till 1955, Volkswagen was producing 1000 cars per
day including vans, pickups and a sports coupe
called Karman Ghia.
• The co. continued its one model policy under
Nordoff, Beetle being a major success in U.S.
• Audi acquisition in 1964 helped the co.'s expertise
in front-wheel drive systems & water cooled
engines, influencing later models like Polo, Golf &
Passat.
Reviving A Cult Car
• Volkswagen unveiled Iroc concept at a special
event in Berlin.
• Iroc being the prototype of 3rd generation model
of Scirocco, a sports coupe.
• Iroc was launched to fill the gap in Volkswagen
Product Line.
• Revival was influenced by the success of the New
Beetle in the late 1990s.
• Positioned as one of the emotional brands
targeting the niche market.

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