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White Flint Forward: Plan the Future

WHITE FLINT SECTOR PLAN

SCENARIOS
May 22 & 30, 2007 Advisory Group Meetings

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YOUR PRIORITIES

1. Mixed Use Urban Village

2. Sense of Place
3. Walking and Biking
4. Green
5. Transit Options
Metro Access
New Rockville Pike
Parking
Retail Variety

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YOUR PRIORITIES ALL SCENARIOS

Expanded mixed use

Mixed Use Urban Village
‘Complete’ neighborhoods
live+work+play+shop

Industrial

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YOUR PRIORITIES ALL SCENARIOS

Town Center at Metro

spans Pike
Sense of Place
Gateways
Urban design guidelines
character & focal points

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YOUR PRIORITIES ALL SCENARIOS

Fine-grained network
Easy Walking & Biking
Bikeway system
Urban trails
Walking Times Pedestrian System

Metro
Station

M
5 minute

10 minute

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YOUR PRIORITIES ALL SCENARIOS

Green spaces
Green
Tree-lined streets
Green roofs & buildings
per Countywide policies

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YOUR PRIORITIES ALL SCENARIOS

Transit Options Loops, shuttles & MARC

study

Metro Access Second station entrance

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YOUR PRIORITIES ALL SCENARIOS

New Rockville Pike Boulevard concept

Parking Shared Parking Strategy

Retail Variety Strategy

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White Flint’s Niche

The Downtown for North Bethesda

The County’s Main Street; A Conference Center Hub

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BIG IDEAS

A Sustainable 21st Century Urban Village

The most retail & the most varied skyline with the tallest buildings in the county

Complete Neighborhoods
groceries + recreation + transit + nature + pubic places + places to live+ places to work

Model Green Urban Village for Region

sustainable with high mobility & major green urban trails

Rockville Pike Boulevard

grand, tree-lined, transit-friendly, functional, safe, crossable

Sharper Tools for Achieving Great Design

mixed-use zones, new urban design guidelines, improved review process

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RETAIL STUDY

Types of Shopping Centers

• Corner Store – 7Eleven

• Convenience Shops - owner occupied
• Neighborhood Center - grocery store anchor
• Community Center/Power Center- jr. anchors
• Regional Center- fashion mall department store anchors
• Lifestyle Center – quality of shopping experience no anchor

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RETAIL STUDY
• Demand for
Local
Big box
Moderate mainstream ( Kohl’s, Penney’s).

• By 2011, Trade Area can add:

6 ‘neighborhood centers’ with grocery stores or…
100 corner stores or…
2 community centers

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RETAIL STUDY

• Montrose Parkway increase trade area & demand

• Conversion of one regional mall is likely

• One big ‘Life Style Center’ spanning the Pike is difficult but
achievable.

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LAND USE
Existing

1992 Plan

Commercial

Mixed Use

Industrial

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LAND USE SCENARIOS

1
Minimum Change

2.5 Commercial to Mixed Use

Mid Pike Plaza: 2.5 FAR
White Flint Mall: 2.0 FAR
FAR is Floor Area Ratio after all bonuses.

Commercial
2.0 Mixed Use

Industrial

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LAND USE SCENARIOS

2
Moderate Change
Mid Pike Plaza: 2.5 FAR
2.5 White Flint Mall: 2.0 FAR
3.0 Metro Blocks : 3.0 FAR
3.0 WMATA Bus Lot: 2.0 FAR
In scenario 2A, mixed use means 50% residential,
while in 2B it means 80%.

FAR is Floor Area Ratio after all bonuses.

2.0 Commercial

Mixed Use

Industrial

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LAND USE SCENARIOS

3
Great Change
Mid Pike Plaza: 3.0 FAR
3.0 White Flint Mall: 2.0 FAR
6.0 Metro Blocks : 6.0 FAR
6.0 WMATA Bus Lot: 2.0 FAR
PLUS More
FAR is Floor Area Ratio after all bonuses.
PLUS O

2.0 Commercial
Mixed Use

Industrial

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Summary of Development in Each Scenario

Existing 1992 1 Minimal 2A 2B 3 Great
Plan Change Moderate Moderate Change
No Change Change (see next
Change 50% Res. 80% Res. slide)

DU’s
dwelling units
2,100 6,400 10,900 13,600 17,300 20,500
rounded to 100
Million SF
‘Office Retail
Industrial Other’ 5.5 11.5 13.8 13.9 9.7 20.1
rounded to 1.0M
Metro Block 0.39 1.60 1.60 3.00 3.00 6.00
Conference Center
FAR - Area 2
WMATA Bus Lot 0.10 0.87 0.87 2.00 2.00 2.00
FAR- Area 11
Metro Block 0.00 2.24 2.24 3.00 3.00 6.00
LCOR FAR-Area
14
Mid Pike Plaza 0.26 0.81 2.5 2.5 2.5 3.00
FAR-Area 17
White Flint Mall 0.50 0.79 2.00 2.00 2.00 2.00
FAR-Area 18

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LAND USE SCENARIOS

Analysis Areas
Mid Pike Metro Block
Plaza LCOR
Area 17 Area 14

WMATA
Metro Block
Bus Lot
Conference
Area 11
Center
Area 2
White Flint
Mall
Area 18

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MOBILITY ANALYSIS OF
SCENARIOS

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White Flint Critical Lane Volumes (CLVs)

Locations with Congestion Above MSPA* Standards for Moderate Growth Scenario
Nebel @ Randolph

NB 355 Ramp @ Montrose Pkwy 2 Moderate Growth plus

local street improvements
Old Georgetown @ Edson 2 Moderate Growth
Old Georgetown @ Tilden 1992 Plan
Existing Conditions
Old Georgetown @ Executive
Intersection

Old Georgetown @ Mid Pike

Executive @ Nicholson

Rockville @ Old Georgetown

Rockville @ Mid-Pike

Rockville @ Edson

Rockville @ Nicholson

Rockville @ Marinelli

Nicholson @ Nebel
0.00 0.50 1.00 1.50 2.00
*MSPA = Metro Station Policy Area, where Volume / Capacity Ratio
intersection capacity is defined as 1800 CLV
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White Flint Sector Plan Potential Transportation Strategies

Demand Management

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White Flint Sector Plan Potential Transportation Strategies

Transit Services

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White Flint Sector Plan Potential Transportation Strategies

Local Street Network

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White Flint Sector Plan Potential Transportation Strategies

Policies

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SCHOOL NEEDS ANALYSIS

• Need one elementary school

• Pressure on middle and high schools
• Timing of influx of students matters

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ENVIRONMENTAL COMPONENTS
Countywide Measures
• Zoning
• Road Code

Sector Plan: Permeability target

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WHITE FLINT SECTOR PLAN

SCENARIOS
May 22 & 30, 2007 Advisory Group Meetings

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