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Research For Managerial Decisions

This document outlines the key steps and considerations for conducting business research to support managerial decision making. It discusses defining the research problem, exploring options through qualitative research, collecting primary and secondary data, designing surveys and measuring techniques, analyzing data, and presenting findings through written reports and oral presentations. The goal is to provide managers with useful insights by following a rigorous research process.

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244 views2 pages

Research For Managerial Decisions

This document outlines the key steps and considerations for conducting business research to support managerial decision making. It discusses defining the research problem, exploring options through qualitative research, collecting primary and secondary data, designing surveys and measuring techniques, analyzing data, and presenting findings through written reports and oral presentations. The goal is to provide managers with useful insights by following a rigorous research process.

Uploaded by

gauravsachdeva
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd

RESEARCH FOR MANAGERIAL DECISIONS

1. ROLE OF BUSINESS RESEARCH

• Scope, definition, managerial value


• Need for business research
• Broad areas for research
• Research Design

2. RESEARCH PROCESS: AN OVERVIEW


• Decision making under certainty, uncertainty, ambiguity
• Types of business research: Exploratory, descriptive, and casual
• Stages in research process
• Problem definition and research proposal:
- Nature of business problem
- Importance of proper problem definition
- Process of problem definition
- Hypothesis formulation & testing

3. EXPLORATORY RESEARCH AND QUALITATIVE ANALYSIS


• Exploratory research: What it is and what it is not
• Why conduct exploratory research
• Categories of exploratory research

4. DATA SOUECES & COLLECTION


• Primary data : Advantages; disadvantages
• Secondary data : Advantages; disadvantages
• Data mining
• Data collection and fieldwork

5. SURVEY RESEARCH
• Nature of surveys
• Error in survey research
• Respondent error, administrative error
• Rate of thumb estimates for systematic error
• Reduction in survey error
• Survey research methods:
- Interviews
- Self administered questionnaire
- Observations
- Experimental research
6. MEASUREMENT AND SCALING TECHNIQUES
• What to measure
• Types of scale
• Index measures
• 3 criteria for good measurement

7. ATTITUDE MEASUREMENT AND QUESTIONNAIRE DESIGN


• Definition
• Techniques for measuring attitude
• Psychological measures of attitude
• Attitude rating scales; selection of a scale
• Other methods
• Questionnaire design:
- What should be asked
- Phrasing questions
- Art of asking questions
- Right question sequence
- Pretesting and revising

8. SAMPLING
• Sample: Termnology, concepts, types of sampling
• Appropriate sampling design
• Determination of appropriate sample size

9. PROCESSING AND ANALYSING DATA


• Data processing analysis and interpretation of data
• Application of advanced statistical techniques: Correlation, regression, cluster
analysis, factor analysis, and conjoint analysis

10. REPORT WRITING AND PRESENTATION


• Report format
• Content
• Presentation style
• Presentation: Written and oral

Reference books
• Zikmund : Business Research Methods ( South Western: 2003 ):
Relevant chapters
• Donald R. Cooper: Business Research Methods (TMH: Latest edition):
Supplementary text.

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