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Procter and Gamble Company Overview

Procter & Gamble (P&G) is a multinational consumer goods company founded in 1837 that produces nearly 300 brands for over 160 countries. Headquartered in Cincinnati, Ohio, P&G employs 138,000 people worldwide. P&G's portfolio includes personal care, beauty, health, home care, baby care, and pet nutrition products. Some of P&G's leading brands are Ivory, Olay, Noxzema, and Zest. P&G's strengths include its leading market position and diversified product portfolio, though it faces threats from competitors and economic challenges.

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108 views15 pages

Procter and Gamble Company Overview

Procter & Gamble (P&G) is a multinational consumer goods company founded in 1837 that produces nearly 300 brands for over 160 countries. Headquartered in Cincinnati, Ohio, P&G employs 138,000 people worldwide. P&G's portfolio includes personal care, beauty, health, home care, baby care, and pet nutrition products. Some of P&G's leading brands are Ivory, Olay, Noxzema, and Zest. P&G's strengths include its leading market position and diversified product portfolio, though it faces threats from competitors and economic challenges.

Uploaded by

mukundghosh9060
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Procter and Gamble

Landon Heidenreich
Laura Buckner
Jennifer Simpson
Company Background

 Started in 1837 by William Procter and


James Gamble
 First products were soaps and candles
 Procter and Gamble has nearly 300 brands
in more then 160 countries
 Main Headquarter in Cincinnati, Ohio
 Employ 138,000 people
Family of Products
 Personal & Beauty
- Cosmetics, Oral Care, Hair Care
 House & Home
- Laundry care, Dish Soap, Snacks & Coffee
 Health & Wellness
- Prescription drugs, Health Care
 Baby & Family
 Pet Care & Nutrition
SWOT Analysis-Strengths

 Leading Market Position

 Diversified and innovative product Portfolio

 Strong Finances in past years


SWOT analysis-Weaknesses

 Quality control Problem

 Decreased Revenues in their Northeast


Asian Market
SWOT analysis-Opportunities

 Developing Markets

 Demographic trends across the world


SWOT analysis-Threats

 Competitors

 Rising cost of energy prices

 Economic slowdown in the US and Eurozone

 New Regulations
Main Competitors

 Johnson & Johnson Co.

 Kimberly-Clark Co.

 Unilever Co.
Target Markets

 Homeowners

 Stay-at-home parents

 Women

 B2B
Body Wash and Soap Segment

 Part of the Personal & Beauty line of


products
 Earliest products of P&G was soaps
 Had 50 different types of soaps at one time
 Now has a select few brands
Ivory

 Target market is families


 Products: Body soap, body washes, dish
soap,
 Sold in Grocery stores, Costco, Walgreens
etc.
 Priced low
Olay
 Target Market is Women
 Products: face washes and lotions, sunless
tanners, anti-aging products, body lotions,
body washes
 Sold in grocery stores, Target, Wal-Mart,
etc.
 Little higher priced compared to similar
products
Noxzema

 Target Market is teenagers and young adults


 Products: deep cleansing face pads,
astringents, face wash, face lotions, deep
cleaning masks
 Sold similar stores as Olay products
 Price low
Zest

 Target market is young adults who are active


and on the go
 Products: Scented bars of soap and body
washes
 Sold in again Grocery stores, Costco, Wal-
mart, Target etc.
 Priced low
Questions?

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