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Final Questionnarie - RM

The document is a questionnaire for a study on consumer awareness of mobile marketing in Jalandhar and Phagwara, India. The objectives are to study consumer perception of mobile marketing and determine awareness levels. It contains questions about receiving promotional messages, reactions to them, preferences, and demographic information. Respondents are assured their answers will remain confidential and for research purposes only.

Uploaded by

Jitendra Kumar
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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87 views2 pages

Final Questionnarie - RM

The document is a questionnaire for a study on consumer awareness of mobile marketing in Jalandhar and Phagwara, India. The objectives are to study consumer perception of mobile marketing and determine awareness levels. It contains questions about receiving promotional messages, reactions to them, preferences, and demographic information. Respondents are assured their answers will remain confidential and for research purposes only.

Uploaded by

Jitendra Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Dear Respondents,

I “Rahul Kundliya” the Student of Lovely Institute of Management (LPU), Phagwara, are
Conducting a Study On “Consumer Awareness towards mobile marketing”. I would be grateful
to if you could Spend few minute to Participate it, thank you for your cooperation.

Objective of Study –
1. To Study The Consumer Perception Towards Mobile Marketing In Jalandhar And
Phagwara.

2. To Determine The Awareness of Consumer Towards Mobile Marketing.

QUESTIONNARIE

1. Do you receive offer schemes and discounts messages of different companies on your
mobile?

Yes No

(If yes, then continue with Q2 and if no, then refer Q7)

2. How many times you receive these messages on your mobile phone?

Frequently Once in a Day

Once in a Month Once in a Week

3. Your reaction towards these mobile advertising messages?

Read Carefully Ignore the message

Misleading Action upon It

4. Which type of message you receive on your mobile?

Related to Discounts Related To Price

Related To Schemes Related To Product

5. Which factor attracts you towards these mobile advertising messages?

Reliability Easily Available

Sufficient Information Time Efficient


6. Rate the following factors of mobile marketing as per your preference- (1- strongly agree,
2- agree, 3- satisfactory, 4- disagree 5- strongly disagree).
1 2 3 4 5

The Message which I receive through mobile from the


company Aware me about the product.
It Provide all the information about the product.

Mobile marketing messages are reliable and easily


Understandable.
Mobile marketing messages are misleading.

Mobile marketing messages are irritating me.

These messages helps me to increase my


Shopping.
Mobile marketing saves my time.

Mobile marketing update my knowledge about


New Brands.
Mobile marketing inform me about discounting offer.

Mobile marketing gives me accurate information about the


product.
Mobile marketing are helpful.

Mobile marketing gives me absolute value


Of money.
Mobile marketing gives latest information regarding newely
launch product in the market.

Please Tell Me More about You-

7. What is your gender?

Male Female

8. What is your age?

Less Than 18 19-25

26-35 Above 36

9. What is your occupation?

Student Professional Self Employed

Disclaimer – This Questionnaire is used for Research Purpose Only and this research paper data
will not be Disclosed Anywhere.

……………………………….…Thanks For Co-operation………………………………………..

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