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Badminton: Sub By: Bhavish Shila Patel MCM2009010 (JICM)

Badminton is perceived as a girls' indoor game in India with limited fan following among certain classes. This is due to a lack of international and national championships. To market badminton in India, the document proposes creating the Indian Badminton National Championship (IBNC) with Saina Nehwal as brand ambassador. It would approach state governments and colleges for support and partner with media outlets and sponsors from telecom, sportswear, and other industries to promote IBNC through advertising, films, and social media.

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Bhavish Patel
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61 views19 pages

Badminton: Sub By: Bhavish Shila Patel MCM2009010 (JICM)

Badminton is perceived as a girls' indoor game in India with limited fan following among certain classes. This is due to a lack of international and national championships. To market badminton in India, the document proposes creating the Indian Badminton National Championship (IBNC) with Saina Nehwal as brand ambassador. It would approach state governments and colleges for support and partner with media outlets and sponsors from telecom, sportswear, and other industries to promote IBNC through advertising, films, and social media.

Uploaded by

Bhavish Patel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

BADMINTON

SUB BY: BHAVISH SHILA PATEL


MCM2009010[JICM]
 
HISTORY OF BADMINTON
Indian Badminton Legends
Understanding the Sports Industry

• Understanding the Sports Industry Sport -


Source of diversion or physical activity
engaged in for pleasure Sports as
Entertainment - Reebok president Robert
Meers, “We’ve recognized for several years
that sport is part of entertainment. The
market now is really sports, fashion and music.
We can’t expect to ignore reality and survive.”
Sport Market Size in India
• The sports market in India is roughly Rs 40 billion.
This combines sports and entertainment,
sponsorships, sports goods (retail and wholesale).
We at Planet Sports, take pride in the fact that we
are India's largest multi-brand sports lifestyle
retailer. We are clear leaders in categories like
Swimming, Tennis and are continuously striving to
bring the latest sports solutions and iconic brands
to Indian consumers, thereby increasing the overall
market size.
Problem with Badminton Game in India

• Perception : Girls game


• Indoor Game
• Not huge fan following
• Appealing certain class of people in our
society
• Lack of International level championship
• Lack of national championship
Marketing Badminton
CREATE IP
INDIAN BADMINTON NATIONAL
CHAMPIONSHIP

[IBNC]
Whom to we Approach
• State Government
• Colleges
Media Partners
• Doordarshan
• NEO
• AIR
• Newspaper both Hindi and English
Badminton
• Saina Nahwal would be IBNC brand
ambassador
Board Members
• Prakash Padukoun
• Chetan Sharma
• Pullela Gopichand
Sponsors
• Telecommunication Industry would be like:
Reliance, Airtel, Idea, Ariel,
• Rebook , Addidas, Nike
• Personal care: Fair & Lovely, Clinic Plus
• Energy Drink: Dabur Glucose-D'
Promote IBNC
• AFF: We’ll promote IBNC with film pro like
Chak De, Iqbal, Patiya House
Social Media
• WE promote :
 Facebook, Twitter, Blog , IBNC website

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