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Data Processing and Analysis Guide

The document summarizes research conducted on auto paint brands. It found that 100% of respondents were aware of DuPont, ICI, and Asian PPG brands, while 72% were aware of Nerolac and 52% of Akzonobel. The research was descriptive with a sample size of 50 questionnaires. It determined that DuPont was the most preferred brand followed by ICI Paint. Recommendations included ensuring dealers have good paint matchers to avoid customer switching, and conducting training and awareness programs among authorized service stations.

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Jony Joseph
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100 views2 pages

Data Processing and Analysis Guide

The document summarizes research conducted on auto paint brands. It found that 100% of respondents were aware of DuPont, ICI, and Asian PPG brands, while 72% were aware of Nerolac and 52% of Akzonobel. The research was descriptive with a sample size of 50 questionnaires. It determined that DuPont was the most preferred brand followed by ICI Paint. Recommendations included ensuring dealers have good paint matchers to avoid customer switching, and conducting training and awareness programs among authorized service stations.

Uploaded by

Jony Joseph
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

EXECUTIVE SUMMARY

The statement of the problem


Todays companies urgently and critically rethink their business mission and marketing strategies. Instead of operating in a market place of fixed and known competitors and stable customer preferences, they work in a war zone of rapidly changing competitors, technological advances, managed trade policies and diminishing customer loyalty.

The objectives are :


Find out the brands awareness among customers. To find out the brand perception by customers. To find out the factors affecting the brand preference.

The type of research


was descriptive research. The sources are primary and secondary. The sample size of the 50 questionnaire.

The limitation
was the sample size was 50 because of the difficulty in conducting the interviews with respondents in given time frame.

The major findings are


BRAND AWARENESS 100% respondents are aware about the auto paint brands DuPont, ICI, Asian PPG. 72% Respondents are aware about Nerolac and 52% are about Akzonobel. BRAND PERCEPTION It has been observed that brand mostly preferred by customers is DuPont followed by ICI Paint.

The recommendations
are also proposed for bringing a paradigm shift from pursuing a sale to creating a customer.

1) The suggestion is some respondent complaint about bad matcher. ICI should ensure that dealers keep the good paint matcher so that customers do not switch over to another brand due to bad paint matcher. 2) There is need of training program and awareness campaign among the authorized service stations, independent body shops and workstations

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