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Presented To: Dr. Irfan Presented By: Asad Ullah Baig (46) Ahmed Mujtaba

Personas are fictional characters created to represent different types of users within a target demographic for a site, brand, or product. They are used as a tool for market segmentation to understand the goals, needs, and limitations of potential buyers and users. This helps guide decisions about features, interactions, and design. Personas are also employed in user-centered design to maintain a consistent focus on users' needs throughout the collaborative design process. Their use is becoming increasingly common to effectively communicate user requirements.

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Asad Ullah Baig
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58 views7 pages

Presented To: Dr. Irfan Presented By: Asad Ullah Baig (46) Ahmed Mujtaba

Personas are fictional characters created to represent different types of users within a target demographic for a site, brand, or product. They are used as a tool for market segmentation to understand the goals, needs, and limitations of potential buyers and users. This helps guide decisions about features, interactions, and design. Personas are also employed in user-centered design to maintain a consistent focus on users' needs throughout the collaborative design process. Their use is becoming increasingly common to effectively communicate user requirements.

Uploaded by

Asad Ullah Baig
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented to : Dr.

Irfan Presented by : Asad Ullah Baig (46) Ahmed Mujtaba (43)

Personas

In marketing and user-centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product. Personas are a tool or method of market segmentation. The term persona is used widely in online and technology applications as well as in advertising.

Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design. Personas are also used as part of a usercentered design process for designing.

The use of personas as a method for communicating user requirements and maintaining a consistent user focus in collaborative design efforts is becoming increasingly widespread.

Visibility of System Status Match b/w system and the real world User control and freedom Consistency and standards Error prevention Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help user recognize, diagnose and recover from errors Help and documentation

Any Question ???

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