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Understanding Corporate Social Responsibility

Corporate social responsibility (CSR) is defined as organizations considering the interests of society through their business operations and activities. CSR helps companies by providing employee benefits like improved morale and talent retention. It also enhances corporate reputation and brand image. Rather than a charitable act, CSR is a give-and-take process that can increase revenue, product quality, employee loyalty and satisfaction. Many successful companies practice CSR by managing their role in society responsibly and sustainably.

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114 views8 pages

Understanding Corporate Social Responsibility

Corporate social responsibility (CSR) is defined as organizations considering the interests of society through their business operations and activities. CSR helps companies by providing employee benefits like improved morale and talent retention. It also enhances corporate reputation and brand image. Rather than a charitable act, CSR is a give-and-take process that can increase revenue, product quality, employee loyalty and satisfaction. Many successful companies practice CSR by managing their role in society responsibly and sustainably.

Uploaded by

rajat_mars
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT or read online on Scribd

Presentation on

Corporate Social Responsibility By : Rajat Jhingan

What is Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations.

Impact On Society

Why CSR ?

A study conducted says CSR can help


Soothing diversion from the routine work

Boost the employee morale


Enhances corporate brand image, trust and reputation

Increases ability to attract, motivate & retain most talented workforce

CSR is Not a Charity

Increase the Revenue Quality and value of Product

Employee loyalty and Employee Satisfaction


So, CSR is give & take process and not a charity.

Companies Following CSR

Conclusion

CSR involves a commitment by a Company to manage its role in society as Producer, Employer, Customer and Citizen in a responsible and sustainable manner. That commitment can include a set of voluntary Principles and above applicable legal requirement that seek to ensure that the Company has a positive impact on the Society in which it operates.
We need to appreciate the fact that business can survive and grow only if they ensure that the Society in which they operate develops capacity for long term sustenance.

Thank You

Any Questions?

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