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FREQUENCIES
VARIABLES=VAR00001 VAR00002 VAR00003 VAR00004 VAR00005 VAR00006 VAR00007
VAR00008 VAR00009 VAR00010 VAR00011 VAR00012 VAR00013 VAR00014 VAR00015
VAR00016
/STATISTICS=STDDEV VARIANCE RANGE MINIMUM MAXIMUM MEAN
/PIECHART FREQ
/ORDER= ANALYSIS .
Frequencies
[DataSet0]
Statistics
Valid
Missing
Mean
Std. Deviation
Variance
Range
Minimum
Maximum
brand recall
100
0
2.04
1.428
2.039
5
1
6
brand pref
100
0
1.95
1.431
2.048
5
1
6
other brand
100
0
3.21
1.274
1.622
4
2
6
occasions
100
0
2.33
1.457
2.122
4
1
5
place of pur
100
0
2.03
.989
.979
4
1
5
purpose
of pur
100
0
2.51
1.059
1.121
3
1
4
awareness
100
0
1.21
.409
.168
1
1
2
recommend
100
0
1.12
.327
.107
1
1
2
knowledge
100
0
1.65
.947
.896
4
1
5
rate
100
0
1.47
.688
.474
3
1
4
Frequency Table
brand re call
Valid
L
R
LO
OF
OTH
Total
Frequenc y
57
12
9
18
4
100
Percent
57.0
12.0
9.0
18.0
4.0
100.0
Valid Percent
57.0
12.0
9.0
18.0
4.0
100.0
Cumulativ e
Percent
57.0
69.0
78.0
96.0
100.0
brand pref
V alid
L
R
LO
OF
OTH
Total
Frequenc y
58
17
9
10
6
100
Percent
58.0
17.0
9.0
10.0
6.0
100.0
V alid Percent
58.0
17.0
9.0
10.0
6.0
100.0
Cumulativ e
Percent
58.0
75.0
84.0
94.0
100.0
price
100
0
1.84
.368
.136
1
1
2
quality
100
0
1.10
.414
.172
2
1
3
loyality
100
0
1.32
.469
.220
1
1
2
remember
100
0
1.86
.792
.627
3
1
4
certainity
100
0
2.69
.647
.418
2
1
3
will buy
100
0
1.97
.171
.029
1
1
2
othe r brand
Valid
R
LO
OF
OTH
Total
Frequenc y
36
31
21
12
100
Percent
36.0
31.0
21.0
12.0
100.0
Valid Percent
36.0
31.0
21.0
12.0
100.0
Cumulativ e
Percent
36.0
67.0
88.0
100.0
occasions
V alid
DU
FREQ
FP
SO
OTH
Total
Frequenc y
44
14
22
5
15
100
Percent
44.0
14.0
22.0
5.0
15.0
100.0
V alid Percent
44.0
14.0
22.0
5.0
15.0
100.0
Cumulativ e
Percent
44.0
58.0
80.0
85.0
100.0
place of pur
Valid
DS
CS
SM
BS
OTH
Total
Frequenc y
35
37
20
6
2
100
Percent
35.0
37.0
20.0
6.0
2.0
100.0
Valid Percent
35.0
37.0
20.0
6.0
2.0
100.0
Cumulativ e
Percent
35.0
72.0
92.0
98.0
100.0
purpose of pur
Valid
E
L
F
N
Total
Frequenc y
21
29
28
22
100
Percent
21.0
29.0
28.0
22.0
100.0
Valid Percent
21.0
29.0
28.0
22.0
100.0
Cumulativ e
Percent
21.0
50.0
78.0
100.0
aw are ne s s
Valid
Y
N
Total
Frequenc y
79
21
100
Percent
79.0
21.0
100.0
Valid Percent
79.0
21.0
100.0
Cumulativ e
Percent
79.0
100.0
re com m end
Valid
Y
N
Total
Frequenc y
88
12
100
Percent
88.0
12.0
100.0
Valid Percent
88.0
12.0
100.0
Cumulativ e
Percent
88.0
100.0
k now ledge
V alid
TV
NP
MG
FR
HP
Total
Frequenc y
61
19
15
4
1
100
Percent
61.0
19.0
15.0
4.0
1.0
100.0
V alid Percent
61.0
19.0
15.0
4.0
1.0
100.0
Cumulativ e
Percent
61.0
80.0
95.0
99.0
100.0
rate
Valid
VG
G
AVG
PO
Total
Frequenc y
61
34
2
3
100
Percent
61.0
34.0
2.0
3.0
100.0
Valid Percent
61.0
34.0
2.0
3.0
100.0
Cumulativ e
Percent
61.0
95.0
97.0
100.0
price
Valid
H
O
Total
Frequenc y
16
84
100
Percent
16.0
84.0
100.0
Valid Percent
16.0
84.0
100.0
Cumulativ e
Percent
16.0
100.0
quality
Valid
Y
N
CN
Total
Frequenc y
94
2
4
100
Percent
94.0
2.0
4.0
100.0
Valid Percent
94.0
2.0
4.0
100.0
Cumulativ e
Percent
94.0
96.0
100.0
loyality
Valid
Y
N
Total
Frequenc y
68
32
100
Percent
68.0
32.0
100.0
Valid Percent
68.0
32.0
100.0
Cumulativ e
Percent
68.0
100.0
re m e m be r
Valid
RL
QP
UP
OTH
Total
Frequenc y
32
57
4
7
100
Percent
32.0
57.0
4.0
7.0
100.0
Valid Percent
32.0
57.0
4.0
7.0
100.0
Cumulativ e
Percent
32.0
89.0
93.0
100.0
ce rtainity
Valid
a
da
cn
Total
Frequenc y
10
11
79
100
Percent
10.0
11.0
79.0
100.0
Valid Percent
10.0
11.0
79.0
100.0
Cumulativ e
Percent
10.0
21.0
100.0
w ill buy
Valid
ET
TT
Total
Pie Chart
Frequenc y
3
97
100
Percent
3.0
97.0
100.0
Valid Percent
3.0
97.0
100.0
Cumulativ e
Percent
3.0
100.0
brand recall
L
R
LO
4
4.00%
OF
OTH
18
18.00%
57
57.00%
9
9.00%
12
12.00%
__
brand pref
L
R
LO
6
6.00%
OF
OTH
10
10.00%
9
9.00%
58
58.00%
17
17.00%
__
other brand
R
LO
OF
OTH
12
12.00%
36
36.00%
21
21.00%
31
31.00%
__
occasions
DU
FREQ
FP
SO
OTH
15
15.00%
5
5.00%
44
44.00%
22
22.00%
14
14.00%
__
place of pur
DS
CS
6
6.00%
SM
2
2.
00
%
BS
OTH
35
35.00%
20
20.00%
37
37.00%
__
purpose of pur
E
L
F
N
22
22.00%
28
28.00%
21
21.00%
29
29.00%
__
awareness
Y
N
21
21.00%
79
79.00%
__
recommend
Y
N
12
12.00%
88
88.00%
__
knowledge
TV
1
NP
1
4
.
4.00% 0
0
%
MG
FR
HP
15
15.00%
61
61.00%
19
19.00%
__
rate
VG
G
AVG
2
2
.
3
3.00
%
PO
34
34.00%
61
61.00%
__
price
H
O
16
16.00%
84
84.00%
__
quality
Y
N
4
4.00%
CN
94
94.00%
__
loyality
Y
N
32
32.00%
68
68.00%
__
remember
RL
QP
UP
7
7.00%
OTH
4
4.0
32
32.00%
57
57.00%
__
certainity
a
da
cn
10
10.00%
11
11.00%
79
79.00%
__
will buy
ET
TT
3
3.00
%
97
97.00%
__
